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Not Your Mother's Blonde Moment Purple Bonding Shampoo for Light and Silver Hair Tones, 8 fl oz

4.5 stars out of 779 reviews
(4.5)|
779 ratings

Key item features

  • Purple shampoo for blonde, silver, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more)
  • 2-in-1 toning and bonding formula brightens and strengthens lightened hair tones with each wash
  • Dark violet pigments neutralize hair brassiness and yellow tones with results after one wash
  • Bonding Technology strengthens hair and smooths lifted cuticles for smoother, shinier hair
  • Formulated with quinoa to aid in hair color retention
  • Packed with moisture to intensely hydrate bleached hair and damaged hair
  • Sweet, sunny floral scent
  • Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan
  • Only use 2-3 times a week in place of regular shampoo
  • Lather and work purple shampoo into wet hair, then rinse thoroughly and follow with Blonde Moment Tone and Repair Purple Conditioner
Current price is $7.9299.0 ¢/fl oz
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About this item

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Customer ratings & reviews

4.5 out of 5 stars
stars779 ratings257 reviews
How item rating is calculated
  1. 5 stars74% (575)
  2. 4 stars12% (94)
  3. 3 stars7% (55)
  4. 2 stars3% (20)
  5. 1 star4% (35)

Reviews summary

Pros
  • : Offers good value at this cost.
  • : Helps remove brassy tones in blonde shades.
  • : Maintains a light, ashy blonde color.
  • : Maintains cool tone in blonde or silver hair.
  • : Produces a rich, creamy lather when used.
Neutral
  • : Can be strongly pigmented, but may lack sufficient color payoff.
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Showing 1-3 of 257 reviews

Aug 24, 2025
Pam
Item details
Size: 8 fl oz
5 out of 5 stars review

Verified Purchase

I have tried many purple shampoo only to be disappointed. This one actually works purple shampoo are supposed to keep the brassiness in the yellow out of silver blonde or gray hair. This is the only one that I have found and tried that actually works, and I just love the conditioner as well. It really leaves my hair, soft and not so coarse and not so frizzy just I'm just trying to keep the yellow and the brassiness out of my silver hair and this shampoo and conditioner does just that thank you so much.

Helpful?3Y5TW795SX4H55524646
Aug 31, 2025
Mary
Item details
Size: 8 fl oz
5 out of 5 stars review

Verified Purchase

I love all the products offered by this brand. My hair is a silvery blond %26 a long with the matching conditioner has helped keep the color I alternate with the shampoo %26 conditioner made for long hair, which has greatly helped with loss of hair!

Helpful?3Y5TW795SX4H55524646
Jan 1, 2026
Mary
Item details
Size: 8 fl oz
5 out of 5 stars review

Verified Purchase

Exactly what's advertised

Just had my hair highlighted ! I use this brand in leave in conditioner! Thought I would try it! Exactly what it says it doesn't mess with my color keeps brassy away! Smells great and my hair feels soft and bouncy

Helpful?3Y5TW795SX4H55524646