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Marketing Big Oil: Brand Lessons from the World's Largest Companies, (Hardcover)
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- Marketing Big Oil: Brand Lessons from the World's Largest Companies, (Hardcover)
- Author: Palgrave Pivot
- ISBN: 9781137389169
- Format: Hardcover
- Publication Date: 2014-07-04
- Page Count: 153
Specs
- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Pub date20140704
- Pages153
- SubgenreBusiness Communication
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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
- Marketing Big Oil: Brand Lessons from the World's Largest Companies, (Hardcover)
- Author: Palgrave Pivot
- ISBN: 9781137389169
- Format: Hardcover
- Publication Date: 2014-07-04
- Page Count: 153
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Specifications
Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20140704
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| Pub date | 20140704Marketing Big Oil: Brand Lessons from the World's Largest Companies, (Hardcover) | -Cases In Marketing, (Hardcover) | 2022-03-15Getting the Most for Selling Your Business: How to Get Top Dollar for the Company You've Nurtured for Years, (Hardcover) | -Marketing Mix: not 4Ps but fit for a competitive world (Hardcover) | 20250522Hardware Advertising For The Retailer, (Hardcover) | -Price List no. 50 (Hardcover) | 20240625What Really Matters: How to Care for Yourself and Serve a Hurting World, (Hardcover) | -Building Rocketships: Product Management for High-Growth Companies, (Hardcover) | -Not Just Numbers: Rediscovering the Promise and Power of Marketing Research (Hardcover) | 20240708The Creation of Wealth: Using Enterprise and Increasing Returns to Scale, (Hardcover) |
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