Madison Reed Color Therapy Hair Mask for All Hair Types, Color Depositing Toner, Pura (White), 4 oz
Madison Reed Color Therapy Hair Mask for All Hair Types, Color Depositing Toner, Pura (White), 4 oz
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Madison Reed Color Therapy Hair Mask for All Hair Types, Color Depositing Toner, Pura (White), 4 oz

3.9 stars out of 1009 reviews
(3.9)|
1,009 ratings

Key item features

  • Condition, refresh and tone hair color with Color Therapy Hair Mask
  • Deposit temporary color
  • Easy, in-shower 5 minute mask
  • Powered by positively charged SmartDye Technology
  • Hair loving ingredients include Keratin, Argan oil, and Ginseng Root Extract
  • Free from harsh ingredients
  • Leaping bunny certified
  • Adds intense hydration to all shades of hair color
  • Not intended for gray coverage
  • One hair mask
  • For All Hair Types
  • Unisex
  • Perla (white)
Current price is $24.00$6.00/fl oz
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Customer ratings & reviews

3.9 out of 5 stars
stars1,009 ratings1,001 reviews
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Reviews summary

Pros
  • : Provides precision control for even distribution.
  • : Provides sufficient color for most users.
  • : Product gives hair a rich, shiny look.
  • : Enhances hair color with a boost of shine and dimension.
Neutral
  • : Can be effective, but may not last or be consistent.
  • : Can be effective, but inconsistent across users.
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Showing 1-3 of 1,001 reviews

Jun 21, 2025
anonymous
Item details
Size: Pura
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Madi's on read deep conditioner

I started using the hair dye. I absolutely love it, and then I saw that they had conditioner. Makes my hair feel smooth and silky helps a little bit with frizz.

Helpful?7BWEVYAFNMXY1596236325
Aug 3, 2022
Christina N
5 out of 5 stars review

Seller Verified Purchase

Impressed!

I've been using Root Reboot in Vernazza 4-C for a few years now for the very resistant grey I have between salon visits. Because it's so resistant, I leave the product on for 60 minutes to get complete coverage. It lasts about 2 weeks, which is what the product says it will do. I'm very happy with the product. But when the Root Touch Up Kit was available, I was so excited to try it and compare. I got a shade darker (in Spoleto 4N) than was recommended based on my profile. I mixed as directed and then applied the Root Touch Up Kit product. It was all very easy (Root Reboot is also a very easy mix and apply process). Instead of my usual 60 minutes, I only left the Root Touch Up Kit product on my hair about 15-20 minutes total. I got complete grey coverage in less than half the time, which is wonderful! I love the new Root Touch Up Kit product, and I loved that I decided to get the Spoleto 4N instead of the Calabria 5N (just my personal preference). I would like a tad more product for each of the two applications as it was just barely enough. I will just be extra careful when I apply in the future. Overall, I am extremely happy with the new product; so happy I will be changing my subscription from Root Reboot to the Root Touch Up Kit. It's an excellent new product in my opinion. My hair looked great, felt great, and it's going on week 2 and grey coverage is still looking good.

Review from Madison Reed
Helpful?7BWEVYAFNMXY1596236325
Sep 17, 2025
Julie S
5 out of 5 stars review

Lifesaver!

This product is amazing! I got a "Brazilian" blowout that I later learned was not actually the Brazilian blowout brand. It turned my Moderna brown hair to bright orange. I was horrified not being able to fully color my hair for two weeks. I tried this product after three conditioning treatments. My hair looked much better almost normal. The benefit is. It's also very soft from the conditioning. I highly recommend this product if your color fades between dying or for any other reason

Review from Madison Reed
Helpful?7BWEVYAFNMXY1596236325