L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 ea
L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 ea
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L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 ea

3.7 stars out of 1508 reviews
(3.7)|
1,508 ratings
L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 eaL Oreal Superior Preference Permanent Hair Color 4R Dark Auburn Warmer 1 eaL Oreal Paris Superior Preference Permanent Hair Color 6A Light Ash Brown CoolerL Oreal Paris Superior Preference Permanent Hair Color 5 Medium Brown 1 EachL Oreal Paris Superior Preference 7LA Lightest Auburn Warmer 1 EachL Oreal Superior Preference Permanent Hair Color 6 Light Brown Natural 1 eaL Oreal Superior Preference 9GR Light Reddish Blonde Warmer 1 Each
Actual Color:4R Dark Auburn
selected, 4R Dark Auburn, $21.59
Other options
5 Medium Brown, $17.03
6 LIght Brown, $20.84
6A LIght Ash Brown, $23.99
Other options
7LA Lightest Auburn, $19.64
9GR LIght Reddish Blonde, $21.52

Key item features

  • L'Oreal Superior Preference Permanent Hair Color
  • 4R Dark Auburn (Warmer) 
  • No-Mess Fade-Defying Color Gel
  • Color Creme in applicator
  • Care Supreme Multi-Dose conditioner
  • Includes colorist gloves
Price when purchased online
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Starting from $21.59

About this item

Product details

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Customer ratings & reviews

3.7 out of 5 stars
stars1,508 ratings1,288 reviews
How item rating is calculated
  1. 5 stars54% (818)
  2. 4 stars13% (199)
  3. 3 stars5% (81)
  4. 2 stars6% (84)
  5. 1 star22% (326)

Reviews summary

Pros
  • : Provides complete coverage of gray hair.
  • : Produces a color closely resembling natural hair color.
  • : Process is effortless and requires minimal effort.
  • : Hair color blends well with skin tone and natural hair color.
Neutral
  • : Can be effective, but inconsistent across users.
Cons
  • : Color may not last as long as expected.
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Showing 1-3 of 1,288 reviews

Nov 5, 2016
PEPPERG99
5 out of 5 stars review

Seller Verified Purchase

Best "drugstore" type hair colour!

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

Review from walmart.ca
Helpful?543DO8T51RG5463156043
Apr 30, 2025
Deb
5 out of 5 stars review

Seller Verified Purchase

Loreal Hair Dye

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

International review
Review from walmart.ca
Helpful?543DO8T51RG5463156043
Apr 8, 2025
Jackie
Top Reviewer
Item details
Color: 5 Medium Brown
Sold and shipped byVitabox
5 out of 5 stars review

Verified Purchase

Yes, I receive it. And the delivery person have a lot of common sense. Thank you for that.

Helpful?543DO8T51RG5463156043