L'Oreal Paris Feria Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), 1 Kit

Hands down my favorite hair color!!

I've been using V28 for 10+ years. I LOVE IT! I have, long, curly, dark brown hair that is now about 50% Gray. I use two boxes and leave on for 45 minutes after my hair is completely saturated. Because I have dark brown hair and lots of gray, the gray comes out really bright purple and the rest looks almost black and overall very shiny, but when you go outside, especially in the sun, you really see all the purple on the darker hair. I'm not a licensed stylist, but this is what has worked for me for over a decade...don't use it on bleached, overly dry, or brittle hair. As with any hair dye, your hair has to be healthy enough to dye it and get the proper results. If you have long hair, use two or three boxes or you won't get full coverage, and make sure you leave it on long enough. This may take a couple attempts to get it right for you. Even though it's a permanent hair dye, it's still going to fade faster than a salon quality dye. Make sure you completely dry your hair after you're done and avoid chlorine at all costs. Four things I do to make it last longer; 1. Use quality products, specifically meant for your color, hair type and the condition of your hair, 2. Only wash it once a week. If you can't go that long, use shampoo once and only conditioner the second time. Another option is to use a good dry shampoo, 3. Don't automatically go to the max temp setting on your styling tools. My flat iron max temp is 400° and I only go to the temp where it works on my hair. There isn't a root coverage product available that works exactly with V28, and since I have about 1/2" of grow out at six weeks, my stylist advised me to not do a full coverage. Only do the length/portion you need to cover the grow out, and about 10 minutes before you rinse it out, cover the rest of your hair. To those people that have left negative reviews, please make sure you're doing everything you can do to make the product work for you, before you blame it on the product. Also, for the people with 1-2 star review and the "I don't recommend this product.", because it was "Not what I was expecting.", or the "It's not like my old product!", and the "It really stinks!" If you're trying a different product, especially another brand, it's going to be different. Dying your at home can be a crap shoot. The odds of getting what you really wanted the first time are slim. If your expecting to get the same experience and result as your old product, don't switch. And the last thing...hair dye usually stinks. If it bothers you that much open a window. My request to all reviewers. Don't leave a bad review for reasons not directly related to failure of the product itself. For those of us that love this product & color, we'd like to have it not be discontinued because of undeserved bad reviews. jmho