L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit
L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit
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L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit

3.8 stars out of 4762 reviews
(3.8)|
4,762 ratings
L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 KitL Oreal Paris Feria Permanent Hair Color Very Platinum 1 KitL Oreal Paris Feria Lightening System Hair Color Extreme Platinum 1 KitF ria Platinum Bounce Bond Care Lightening System Hair Color Unisex 1 KitL Oreal Paris Feria Lightening System Hi Lifting 1 KitL Oreal Paris Feria Permanent Hair Color 205 Bleach Blonding Extra Bleach Blonde
Hair Color Shade:Very Platinum-Out of stock
205 Bleach Blonding (Bleach Blonde), $12.59, was $13.99
$13.99
Extreme Platinum, $12.97
Hyper Platinum, $12.97
Platinum Bounce, $12.97
selected, Very Platinum, $7.13, was $14.15, Out of stock
$14.15
Multipack Quantity:1-Out of stock

Key item features

  • L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit
  • Féria by L'Oréal Paris brings the next generation in lightening technology. Feria's Very Platinum Advanced Lightening System provides crystal-clear platinum results for weeks. Achieve absolute lightening without compromising condition or clarity with Feria.
  • Ideal for light brown to medium blonde hair - lightens up to 6 levels
  • This kit includes Anti-Brass conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Custom-blended by master colorists so that even the darkest of bases can achieve our purest platinum without compromising on conditioning
  • Dispenser Style: '';
Current price is Now $7.13
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was $14.15
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Customer ratings & reviews

3.8 out of 5 stars
stars4,762 ratings3,330 reviews
How item rating is calculated
  1. 5 stars57% (2,725)
  2. 4 stars11% (504)
  3. 3 stars6% (290)
  4. 2 stars5% (259)
  5. 1 star21% (984)

Reviews summary

Pros
  • : Lifts hair by a significant amount.
  • : Produces various blonde shades on different hair types and colors.
  • : Has a non-overpowering smell.
  • : Produces rich, bold, and long-lasting shades with good coverage.
Neutral
  • : Can be vibrant, but often appears overly dark.
  • : Can be vibrant and natural, but may not match expectations.
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Showing 1-3 of 3,330 reviews

Dec 28, 2025
Caitlin
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Yes!

This is by far, the best boxed bleach I have ever used. Many years of doing my own hair, %26 I've never been able to achieve an actual level 10 platinum blonde, until now. I used this on previously lightened and fashion/fantasy color dyed hair, %26 my hair feels just fine. My hair is still soft, there's no damage, no breakage, no dryness. I am extremely impressed %26 would absolutely recommend this bleach!

Helpful?4DT6IWUAUBGP22307117
Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

Helpful?4DT6IWUAUBGP22307117
Feb 12, 2026
Debra
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I like the way it lightened my hair. as a retired hair color specialist, I would recommend When toning the hair to leave it in for over 20 minutes then lightly rinse in lukewarm to cool water to keep the toner from getting rinsed out. cold water closes the hair follicles and locks the timer in better.

Helpful?4DT6IWUAUBGP22307117