(3 pack) L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit
(3 pack) L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit
Hero image 0 of (3 pack) L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit, 0 of 10

(3 pack) L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit

3.8 stars out of 4775 reviews
(3.8)|
4,775 ratings

Key item features

  • L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit L'Oreal Paris Feria Lightening System with Anti-Brass Conditioner, Extreme Platinum:
  • Advanced hair lightening system provides pure platinum blonde hair results for weeks
  • Lighten your hair up to 7 levels
  • Ideal for dark brown hair to light brown hair
  • This kit includes Anti-Brass conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Custom-blended by master colorists, this kit lifts up to 8 levels of lightening
  • Even the darkest of bases can achieve our purest platinum without compromising on condition
Price when purchased online
Not Available

How do you want your item?

How do you want your item?
Not available
Report an issue with this seller

About this item

Product details

Specifications

Directions

Ingredients

Customer ratings & reviews

3.8 out of 5 stars
stars4,775 ratings3,331 reviews
How item rating is calculated

Reviews summary

Pros
  • : Lifts hair by a significant amount.
  • : Produces various blonde shades on different hair types and colors.
  • : Has a non-overpowering smell.
  • : Produces rich, bold, and long-lasting shades with good coverage.
Neutral
  • : Can be vibrant, but often appears overly dark.
  • : Can be vibrant and natural, but may not match expectations.
Generated by AI

Customer images

  • +1128 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 3,331 reviews

Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

Helpful?4DT6IWUAUBGP5654104409
Sep 18, 2025
Yoana
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Beautiful Platinum Blonde no breakage!!

I used 1 box of Hyper Platinum, and 3 boxes of Extreme Platinum, to lift my long, dark-blonde hair to Platinum (I pulled Hyper Platinum, a whiter blonde, through any parts of my hair that were lifting with more yellow tone). The day before I colored, I pulled a good Filler through my strands and let it dry in my hair. The result? A beautiful, shiny Platinum Blonde with NO BREAKAGE. This is an excellent product, I highly recommend!!

Helpful?4DT6IWUAUBGP5654104409
Dec 28, 2025
Caitlin
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Yes!

This is by far, the best boxed bleach I have ever used. Many years of doing my own hair, %26 I've never been able to achieve an actual level 10 platinum blonde, until now. I used this on previously lightened and fashion/fantasy color dyed hair, %26 my hair feels just fine. My hair is still soft, there's no damage, no breakage, no dryness. I am extremely impressed %26 would absolutely recommend this bleach!

Helpful?4DT6IWUAUBGP5654104409