L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit
L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit
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L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit

3.8 stars out of 4747 reviews
(3.8)|
4,747 ratings
L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 KitL Oreal Paris Feria Lightening System Hair Color Extreme Platinum 1 KitF ria Platinum Bounce Bond Care Lightening System Hair Color Unisex 1 KitL Oreal Paris Feria Lightening System Hi Lifting 1 KitL Oreal Paris Feria Permanent Hair Color Very Platinum 1 KitL Oreal Paris Feria Permanent Hair Color 205 Bleach Blonding Extra Bleach Blonde
Hair Color Shade:Extreme Platinum
205 Bleach Blonding (Bleach Blonde), $12.59, was $13.99
$13.99
selected, Extreme Platinum, $12.97
Hyper Platinum, $12.97
Platinum Bounce, $12.97
Very Platinum, $7.13, was $14.15, Out of stock
$14.15
Multipack Quantity:1

Key item features

  • L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit L'Oreal Paris Feria Lightening System with Anti-Brass Conditioner, Extreme Platinum:
  • Advanced hair lightening system provides pure platinum blonde hair results for weeks
  • Lighten your hair up to 7 levels
  • Ideal for dark brown hair to light brown hair
  • This kit includes Anti-Brass conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Custom-blended by master colorists, this kit lifts up to 8 levels of lightening
  • Even the darkest of bases can achieve our purest platinum without compromising on condition
Current price is $12.97
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $12.97
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $12.97

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Customer ratings & reviews

3.8 out of 5 stars
stars4,747 ratings3,328 reviews
How item rating is calculated
  1. 5 stars57% (2,713)
  2. 4 stars11% (504)
  3. 3 stars6% (289)
  4. 2 stars5% (258)
  5. 1 star21% (983)

Reviews summary

Pros
  • : Has a non-overpowering smell.
  • : Produces various blonde shades on different hair types and colors.
  • : Produces rich, bold, and long-lasting shades with good coverage.
  • : Lifts hair by a significant amount.
Neutral
  • : Can be vibrant and natural, but may not match expectations.
  • : Can be vibrant, but often appears overly dark.
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Showing 1-3 of 3,328 reviews

Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

Helpful?4DT6IWUAUBGP670164922
Sep 18, 2025
Yoana
Top Reviewer
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Beautiful, shiny Platinum Blonde with NO breakage!

I used 1 box of Hyper Platinum, and 3 boxes of Extreme Platinum, to lift my long, dark-blonde hair to Platinum (I pulled Hyper Platinum, a whiter blonde, through any parts of my hair that were lifting with more yellow tone). The day before I colored, I pulled a good Filler through my strands and let it dry in my hair. The result? A beautiful, shiny Platinum Blonde with NO BREAKAGE. This is an excellent product, I highly recommend!!

Helpful?4DT6IWUAUBGP670164922
Sep 18, 2025
Yoana
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Beautiful Platinum Blonde no breakage!!

I used 1 box of Hyper Platinum, and 3 boxes of Extreme Platinum, to lift my long, dark-blonde hair to Platinum (I pulled Hyper Platinum, a whiter blonde, through any parts of my hair that were lifting with more yellow tone). The day before I colored, I pulled a good Filler through my strands and let it dry in my hair. The result? A beautiful, shiny Platinum Blonde with NO BREAKAGE. This is an excellent product, I highly recommend!!

Helpful?4DT6IWUAUBGP670164922

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