L'Oreal Paris Ever Pure Sulfate Free Purple Shampoo, Colored Treated Hair, 23 fl oz
L'Oreal Paris Ever Pure Sulfate Free Purple Shampoo, Colored Treated Hair, 23 fl oz
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L'Oreal Paris Ever Pure Sulfate Free Purple Shampoo, Colored Treated Hair, 23 fl oz

4.4 stars out of 2862 reviews
(4.4)|
2,862 ratings

Key item features

  • America's Number 1 Purple Shampoo - L'Oreal Paris EverPure Sulfate Free Purple Toning Shampoo and Conditioner provide color protection and corrects brassy blonde with yellow and orange tones.
  • EverPure premium hair care system with purple toning shampoo and moisturizing conditioner is formulated for bleached hair, blonde hair, highlighted brown hair, gray hair, and silver hair.
  • Our Purest Respect For Your Hair - Formulated without sulfates, parabens, DMDM hydantoin, added phthalates, gluten ingredients. Always vegan, color caring, and powered by science.
  • Moisturizing purple toning shampoo and conditioner for blonde hair, brunette highlighted hair infused with Hibiscus and Purple Dye, tones brassy hair and leaves hair deeply moisturized and brighter, validated by colorists.
  • For best results, use shampoo and conditioner system 2-3 times a week instead of your normal shampoo and conditioner - We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Current price is $17.2475.0 ¢/fl oz
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Comparison Chart:
Hair Product FormLiquidsL'Oreal Paris Ever Pure Sulfate Free Purple Shampoo, Colored Treated Hair, 23 fl ozLiquidsL'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl ozLiquidsEVER PURE PURPLE PUMPS S&CLiquidsL'Oreal Paris Elvive Power Moisture Hydrating Shampoo, 12.6 fl. oz.LiquidsNexxus Hy-Volume Shampoo for Lift and Volume 16.5 fl ozLiquidsL'Oreal Advanced Haircare Total Repair 5 Restoring Shampoo, 40 Fl OzLiquidsJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl ozLiquidsHask Blonde Care Purple Toning Shampoo, 12 fl oz.LiquidsHairitage Pass on the Brass Purple Shampoo with Jojoba Oil for Blonde & Color-Treated Hair, 13 ozLiquidsL'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo, 6.8 fl oz
BrandL’Oréal ParisL'Oreal Paris Ever Pure Sulfate Free Purple Shampoo, Colored Treated Hair, 23 fl ozL’Oréal ParisL'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl ozL’Oréal ParisEVER PURE PURPLE PUMPS S&C-L'Oreal Paris Elvive Power Moisture Hydrating Shampoo, 12.6 fl. oz.NexxusNexxus Hy-Volume Shampoo for Lift and Volume 16.5 fl ozL’Oréal ParisL'Oreal Advanced Haircare Total Repair 5 Restoring Shampoo, 40 Fl OzJhirmackJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl ozHaskHask Blonde Care Purple Toning Shampoo, 12 fl oz.HairitageHairitage Pass on the Brass Purple Shampoo with Jojoba Oil for Blonde & Color-Treated Hair, 13 ozL’Oréal ParisL'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo, 6.8 fl oz
Hair TypeColor TreatedL'Oreal Paris Ever Pure Sulfate Free Purple Shampoo, Colored Treated Hair, 23 fl ozColor TreatedL'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl ozColor TreatedEVER PURE PURPLE PUMPS S&CCurlyL'Oreal Paris Elvive Power Moisture Hydrating Shampoo, 12.6 fl. oz.All Hair TypesNexxus Hy-Volume Shampoo for Lift and Volume 16.5 fl ozDamagedL'Oreal Advanced Haircare Total Repair 5 Restoring Shampoo, 40 Fl OzAll Hair TypesJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl ozAll Hair TypesHask Blonde Care Purple Toning Shampoo, 12 fl oz.Color TreatedHairitage Pass on the Brass Purple Shampoo with Jojoba Oil for Blonde & Color-Treated Hair, 13 ozAll Hair TypesL'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo, 6.8 fl oz
Hair Care Key BenefitsColor EnhancingL'Oreal Paris Ever Pure Sulfate Free Purple Shampoo, Colored Treated Hair, 23 fl ozColor EnhancingL'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl ozColor EnhancingEVER PURE PURPLE PUMPS S&CMoisturizingL'Oreal Paris Elvive Power Moisture Hydrating Shampoo, 12.6 fl. oz.MoisturizingNexxus Hy-Volume Shampoo for Lift and Volume 16.5 fl ozStrengthening & Split End RepairL'Oreal Advanced Haircare Total Repair 5 Restoring Shampoo, 40 Fl OzColor ProtectionJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl ozColor ProtectionHask Blonde Care Purple Toning Shampoo, 12 fl oz.Color DepositingHairitage Pass on the Brass Purple Shampoo with Jojoba Oil for Blonde & Color-Treated Hair, 13 ozSmoothing & StraighteningL'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo, 6.8 fl oz
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Customer ratings & reviews

4.4 out of 5 stars
stars2,862 ratings2,552 reviews
How item rating is calculated

Reviews summary

Pros
  • : Works well at this cost.
  • : Produces a generous amount of lather.
  • : Has a light and clean scent.
  • : Has a rich, intense shade that tones and corrects hair color.
  • : Leaves hair soft and clean after use.
  • : Has a non-greasy feel on hair and skin.
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Showing 1-3 of 2,552 reviews

Sep 10, 2025
Neecee
Top Reviewer
Item details
Size: 23 fl oz
5 out of 5 stars review

Verified Purchase

Works Great!

Works Great! I have Salt %26 Pepper Hair and this keeps the grays soft and manageable as well as bright and not yellowing, which I love ❤️! I highly recommend!

Helpful?5MMRO2DX0ZC7502855627
Aug 17, 2025
Sad
Walmart Associate
Item details
Size: 23 fl oz
5 out of 5 stars review

Verified Purchase

Leaves your hair silky soft

Helpful?5MMRO2DX0ZC7502855627
Dec 23, 2025
Gary
Item details
Size: 23 fl oz
5 out of 5 stars review

Verified Purchase

Great product for blonde hair

Helpful?5MMRO2DX0ZC7502855627

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