I love love LOVED this product. I heard lots of complaints about it being messy but I just threw a towel over my shirt like the instructions said and there was no mess or clean up needed! I chose the rose gold and my friend (who's blonde) used it as well. It definitely takes less spray for lighter hair, but the pigment shows up great. I'm definitely going to be trying out different colors ASAP!! It's super easy to wash out and bot hard to style your hair as long as you brush it really well before spraying and don't apply to much product in one spot.