Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use
Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use
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Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use

4.6 stars out of 6858 reviews
(4.6)|
6,858 ratings
Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 UseSchwarzkopf Keratin Color Permanent Hair Color 7 7 Medium Auburn Professional Quality Permanent Hair Dye Up to 100 Gray Coverage 1 ApplicationSchwarzkopf Keratin Color Permanent Hair Color 4 6 Intense Cocoa 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated Hair 1Schwarzkopf Keratin Color Permanent Hair Color 6 0 Delicate Praline 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HaiKeratin Color 6 64 Champagne BrownSchwarzkopf Keratin Color Color Moisture Permanent Hair Color Cream 4 2 Dark BrownSchwarzkopf Keratin Color Permanent Hair Color 3 0 Espresso 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HaSchwarzkopf Keratin Color Permanent Hair Color 1 8 Ruby Noir 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HSchwarzkopf Keratin Color Permanent Hair Color Cream 3 11 Deep Dark BlueSchwarzkopf Keratin Color Permanent Hair Color 5 88 Deep Red 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HKeratin Color 4 88 Rich BordeauxSchwarzkopf Keratin Color Permanent Hair Color 1 1 Midnight Black 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HairSchwarzkopf Keratin Color Permanent Hair Color 1 0 Black Onyx 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated Hair 100Schwarzkopf Keratin Color Permanent Hair Color 4 0 Cappuccino 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs UntreatedSchwarzkopf Keratin Color Permanent Hair Color Cream 1 9 Rich CaviarSchwarzkopf Keratin Color Permanent Hair Color 5 0 Medium Brown 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated Hair 10
Hair Color Shade:7.7 Medium Auburn
1.0 Black Onyx, $11.97
1.1 Midnight Black, $11.97
1.8 Ruby Noir, $11.97
1.9 Rich Caviar, $11.97
3.0 Espresso, $11.97
4.0 Cappuccino, $11.97
4.6 Intense Cocoa, $11.97
4.88 Rich Bordeaux, $11.97
5.0 Medium Brown, $11.97
5.88 Deep Red, $11.97
6.0 Delicate Praline, $11.97
6.64 Champagne Brown, $11.97
selected, 7.7 Medium Auburn, $11.97
Multipack Quantity:1

Key item features

  • Our Keratin-infused permanent hair dye nourishes with rich, radiant, long-lasting color & 100% gray hair coverage
  • Our 3-step Bond Enforcing System helps strengthen for softer hair, making it 5x more resistant to breakage*
  • Our Schwarzkopf hair color includes pre-color serum with vitamin B6 & collagen to prime for even color
  • Designed for all hair textures, protects texture while delivering even color that doesn’t compromise curls or confidence
  • Hair dye kit includes pre-color serum, developer, color cream, anti-brass purple conditioner, gloves & instructions
  • For hair longer than shoulder length, use two boxes for full, even, complete hair coloring results
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo
Current price is $11.97
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $11.97
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $11.97

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Customer ratings & reviews

4.6 out of 5 stars
stars6,858 ratings2,721 reviews
How item rating is calculated
  1. 5 stars81% (5,542)
  2. 4 stars9% (625)
  3. 3 stars3% (232)
  4. 2 stars2% (135)
  5. 1 star5% (324)

Reviews summary

Pros
  • : Process is smooth and straightforward.
  • : Provides complete coverage of gray hair.
  • : Produces deep, intense color with good gray coverage.
  • : Covers grays thoroughly and evenly.
  • : Has a relatively pleasant scent.
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Showing 1-3 of 2,721 reviews

Oct 15, 2025
Carrie
Top Reviewer
Item details
Hair color shade: 6.0 Delicate Praline
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Does a great job

This product is very good. It does what it is supposed to do. In other words it does its job. The fit works well with my size and therefore it is comfortable for me to wear when needed without any discomfort. The absorbency, also works very well for what I need.

Helpful?5RC97EKB964M5303748151
Dec 23, 2025
JK
Item details
Hair color shade: 1.0 Black Onyx
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Best Gray Coverage!

I'm loving Schwarzkopf's Keratin hair color because it's so proactive in repairing bonds in my hair and making sure there is less breakage. There's collagen and keratin in the cream color and collagen in the pre color serum they give you too. I like they provide everything to make it easy and also include a conditioner that has keratin and macadamia seed oil to replenish my hair. The gray coverage is where it is at though! I have large patches of gray areas in the front of my head, and it was covered with one box! I received this product at a discount in exchange for my honest opinion.

Helpful?5RC97EKB964M5303748151
Dec 22, 2025
Mars20
Item details
Hair color shade: 7.7 Medium Auburn
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Great addition of keratin in hair color

I am not new to at home hair coloring and have had plenty do tries over the years. Main reason for coloring hair at home is affordability and for covering greys that have started to pop up more and more as I age. The keratin coloring kit worked well compared to other brands. The application process was straightforward and similar to others I've tried. What I like especially is the variety of colors that one can choose from. I went with medium auburn because it closely matches my natural hair color as I'm only covering greys. The color was perfect! The overall process left my hair smooth and uniform. I liked it and would recommend it. Received this product at a discount in exchange for my honest review.

Helpful?5RC97EKB964M5303748151