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Just Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz

Name: Just Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz
Brand: Just Nutritive
SKU: 8884754027
Price: 24.99 USD
Availability: InStock
Rating: 4.6 (21 reviews)

4.6 stars out of 21 reviews

(4.6)|

21 ratings

Key item features

HOLISTIC HAIR CARE: Complements natural body processes for vibrant hair
BRASSINESS NEUTRALIZER: Neutralizes yellow and orange tones for a cooler finish
FREE FROM HARSH CHEMICALS: No sulfates, parabens, or artificial fragrances
GENTLE ON SCALP: Safe, handmade formula, gentle on scalp
ALL-NATURAL INGREDIENTS: Enriched with organic, hair-friendly component
HYDRATING FORMULA: Delivers hydration for smooth, soft hair
USA MADE: Handcrafted with high-quality ingredients in the USA
COLOR-CORRECTING: Ensures vibrant, true-to-tone hair color

Specs

Hair type
Chemically Treated
Shampoo & conditioner type
Purple Shampoos
Hair care key benefits
Color Depositing
Scent
Eucalyptus
Features
Zero Lather
Primary ingredient
Blueberry

Current price is $24.99

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Columbus, 43215

Arrives by Mon, Feb 2

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4.525714285714286 stars out of 5, based on 176 seller reviews(4.5)

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About this item

Product details

Just Nutritive Purple Toning Shampoo for Blonde, Gray, White, Silver, and Bleached Hair neutralizes brassy, yellow, or orange tones, restoring a vibrant, cool-toned finish. Enriched with natural violet pigments, blueberry, and blackberry extracts, it keeps hair smooth, soft, and healthy-looking. Free from sulfates, parabens, and artificial fragrances, this USA-made shampoo is gentle on the scalp and safe for natural and color-treated hair. Use once or twice a week for visible improvements. Elevate your hair care with this all-natural, cruelty-free, and vegan-friendly shampoo. Say goodbye to brassiness with Just Nutritive Purple Shampoo.

HOLISTIC HAIR CARE: Complements natural body processes for vibrant hair
BRASSINESS NEUTRALIZER: Neutralizes yellow and orange tones for a cooler finish
FREE FROM HARSH CHEMICALS: No sulfates, parabens, or artificial fragrances
GENTLE ON SCALP: Safe, handmade formula, gentle on scalp
ALL-NATURAL INGREDIENTS: Enriched with organic, hair-friendly component
HYDRATING FORMULA: Delivers hydration for smooth, soft hair
USA MADE: Handcrafted with high-quality ingredients in the USA
COLOR-CORRECTING: Ensures vibrant, true-to-tone hair color

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Brand

Just Nutritive

Hair type

Chemically Treated

Shampoo & conditioner type

Purple Shampoos

Hair care key benefits

Color Depositing

Directions

Instructions

To counter uneven and brassy tones in your hair, you must incorporate purple shampoo into your routine to eliminate brassiness and achieve a cooler tone. Adjust the frequency of use based on the level of brassiness. Following our guide on using purple shampoo is essential to achieve optimal results. 1. Apply the Shampoo to Wet Hair: Dispense into your palms, then rub your hands together before applying to wet hair. 2. Massage the shampoo: Massage in from root to tip, lathering the shampoo as you go. 3. Focus on brassy areas: To knock out those unwanted yellow tones, focus on the areas that are particularly brassy. 4. Let the Shampoo Sit: Depending on how brassy your hair is and how cool you like your color, let the shampoo sit for five to ten minutes. 5. Rinse: Once the time has passed, rinse out your shampoo with lukewarm water. 6. Follow with JustNutritive Purple Conditioner: It's best to follow up with our purple conditioner, which is formulated to add moisture back to your strands without compromising the results. Let it absorb for several minutes, then rinse away. In case of contact with eyes, please be sure to rinse immediately.

Warranty

Warranty information

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Ingredients

Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil l, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).

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Comparison Chart:
Hair Product Form	LiquidsJust Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz	LiquidsJust Nutritive Gray Hair Shampoo, Strengthening, Brightening, Nourishing, Vegan, Color Safe, Sulfate-Free, 16 oz	LiquidsJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl oz	LiquidsHair Biology Purple Violet Silver Shampoo For Gray or Blonde Brassy Color Treated Hair, Fights Brassiness and Replenishes - 12.8 fl oz	LiquidsOlaplex No.4p Blonde Enhancer Toning Shampoo 8.5 oz	LiquidsMaison 276 HYDRATE Shampoo for Grey & Silver Hair – Deep Hydration, Gentle Cleanse, No Purple Dyes, Plant-Based Care for Naturally Grey Hair, Sulfate-Free, 8 oz
Brand	Just NutritiveJust Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz	Just NutritiveJust Nutritive Gray Hair Shampoo, Strengthening, Brightening, Nourishing, Vegan, Color Safe, Sulfate-Free, 16 oz	JhirmackJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl oz	HB HairHair Biology Purple Violet Silver Shampoo For Gray or Blonde Brassy Color Treated Hair, Fights Brassiness and Replenishes - 12.8 fl oz	OlaplexOlaplex No.4p Blonde Enhancer Toning Shampoo 8.5 oz	Maison 276Maison 276 HYDRATE Shampoo for Grey & Silver Hair – Deep Hydration, Gentle Cleanse, No Purple Dyes, Plant-Based Care for Naturally Grey Hair, Sulfate-Free, 8 oz
Hair Type	Chemically TreatedJust Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz	All Hair TypesJust Nutritive Gray Hair Shampoo, Strengthening, Brightening, Nourishing, Vegan, Color Safe, Sulfate-Free, 16 oz	All Hair TypesJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl oz	All Hair TypesHair Biology Purple Violet Silver Shampoo For Gray or Blonde Brassy Color Treated Hair, Fights Brassiness and Replenishes - 12.8 fl oz	All Hair TypesOlaplex No.4p Blonde Enhancer Toning Shampoo 8.5 oz	All Hair TypesMaison 276 HYDRATE Shampoo for Grey & Silver Hair – Deep Hydration, Gentle Cleanse, No Purple Dyes, Plant-Based Care for Naturally Grey Hair, Sulfate-Free, 8 oz
Hair Care Key Benefits	Color DepositingJust Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz	Shine EnhancingJust Nutritive Gray Hair Shampoo, Strengthening, Brightening, Nourishing, Vegan, Color Safe, Sulfate-Free, 16 oz	Color ProtectionJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl oz	Color EnhancingHair Biology Purple Violet Silver Shampoo For Gray or Blonde Brassy Color Treated Hair, Fights Brassiness and Replenishes - 12.8 fl oz	-Olaplex No.4p Blonde Enhancer Toning Shampoo 8.5 oz	Color ProtectionMaison 276 HYDRATE Shampoo for Grey & Silver Hair – Deep Hydration, Gentle Cleanse, No Purple Dyes, Plant-Based Care for Naturally Grey Hair, Sulfate-Free, 8 oz

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Customer ratings & reviews

4.6 out of 5 stars

stars21 ratings18 reviews

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Showing 1-3 of 18 reviews

Nov 16, 2025

Deborah

Sold byJust NutritiveDelivered byWalmart

5 out of 5 stars review

Verified Purchase

I gave grey hair with some yellow. I've only used this a few times and the yellow is not as noticeable. I will definitely buy again.

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Jan 13, 2026

Carol

Sold byJust NutritiveDelivered byWalmart

5 out of 5 stars review

Verified Purchase

Fantastic I would buy again

This shampoo is very good for keeping the yellow out of silver hair a little on the high side but worth every penny

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May 5, 2025

Walmart customer

Top Reviewer

Walmart Associate

Sold byJust NutritiveDelivered byWalmart

5 out of 5 stars review

Verified Purchase

It worked wonders on my Lightened hair! I followed directions and it took out all the brassy hair color! My hair is just the color I wanted without all the yellow! Will buy again!

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Just Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz

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Based on what customers bought

Maison 276 HYDRATE Shampoo for Grey & Silver Hair – Deep Hydration, Gentle Cleanse, No Purple Dyes, Plant-Based Care for Naturally Grey Hair, Sulfate-Free, 8 oz $18.87 $2.36/fl oz

Maison 276 HYDRATE Shampoo for Grey & Silver Hair – Deep Hydration, Gentle Cleanse, No Purple Dyes, Plant-Based Care for Naturally Grey Hair, Sulfate-Free, 8 oz

Maison 276 CLARIFY Pre-Shampoo for Grey & Silver Hair – Removes Buildup, Restores Clarity & Shine, No Purple Dyes, Plant-Based Weekly Reset, 8 oz $18.87 $2.36/fl oz

Maison 276 CLARIFY Pre-Shampoo for Grey & Silver Hair – Removes Buildup, Restores Clarity & Shine, No Purple Dyes, Plant-Based Weekly Reset, 8 oz

Karseell Purple Shampoo Professional Neutralizes Brass & Yellow Tones For Blonde Silver Gray Highlighted Hair 16.90 oz 500ml $21.99 Was $46.99

Karseell Purple Shampoo Professional Neutralizes Brass & Yellow Tones For Blonde Silver Gray Highlighted Hair 16.90 oz 500ml

Just Nutritive Gray Hair Shampoo, Strengthening, Brightening, Nourishing, Vegan, Color Safe, Sulfate-Free, 16 oz $29.99

Just Nutritive Gray Hair Shampoo, Strengthening, Brightening, Nourishing, Vegan, Color Safe, Sulfate-Free, 16 oz

100+ bought since yesterday Jhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl oz $5.77 48.1 ¢/fl oz

Jhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl oz

Hair Biology Purple Violet Silver Shampoo For Gray or Blonde Brassy Color Treated Hair, Fights Brassiness and Replenishes - 12.8 fl oz $9.97 77.3 ¢/fl oz

Hair Biology Purple Violet Silver Shampoo For Gray or Blonde Brassy Color Treated Hair, Fights Brassiness and Replenishes - 12.8 fl oz

Luseta Color Brightening Color Correction Purple Shampoo for Blonde & Gray Hair - Sulfate Free Paraben Free Color Safe $17.61

Fanola Wonder No Orange Shampoo – Blue Pigment Toning for Light Brown to Dark Blonde Hair – Vegan & SLS/SLES-Free – 350ml $19.99

Fanola Wonder No Orange Shampoo – Blue Pigment Toning for Light Brown to Dark Blonde Hair – Vegan & SLS/SLES-Free – 350ml