Johnson's Moisturizing Pink Baby Lotion with Coconut Oil, 10.2 fl. oz

When the box arrived in the mail, I could smell the fragrance from the lotion outside of the box. I loved the way it smelled. It has a very clean, gentle, fresh scent that was not overpowering. The new labels on the bottle are a softer look, a sweeter baby style I think.I like the new dispensing pump, it just twists to open, and to the right to close. The pump works well, dispensing a fair amount of lotion. The lotion itself seems to be a bit thinner than the original baby lotion, which I think was too creamy. The new brand of lotion is more absorbent, and doesn't just sit on the skin. We had actually stopped using Johnson's baby lotion a few years ago, and opted to use a competitor's brand for a few reasons. One of the main reasons is because it was not moisturizing. It smelled good, and felt good with a creamy texture, but it did not absorb, and moisturize adequately. In fact it seemed a little harsh on our grand baby's skin. I also did not like the fact that we were unable to find the exact ingredients for the fragrance with the old brand. We are a family with huge allergies, and need to know what we consume, and use in our daily lives. I went on line and checked to see if the fragrance ingredients were available with the new brand, and they were. I appreciate that, it's hard to make a conscience decision to use, when you don't know what the ingredients are. I also appreciate that coconut oil is a main ingredient. Coconut oil is very moisturizing, and does not leave a film like other types of oils do. I highly recommend this new and very improved baby lotion, especially if you had given up on the old brand. I have been using it for a few days now as my daily moisturizer, and it has been a good 24 hour moisturizer, and I love the lighter scent.