John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 oz

I love this! It's been hard to find a purple shampoo with enough pigment to actually make a difference. If you use everyday it may leave a purple hue on the blonde/gray, but I prefer it. I'll actually put the shampoo on my dry hair for the pigment to adhere even better, then wash after about 5ish mins. It takes frizz out of hair very well. I get that "liquid" hair after using a few times, but do notice a smoother texture to my hair even after the 1st use (both shampoo/conditioner). If you don't want the purple hue (which is very light) I'd recommend only using once/twice a week to maintain brassyness, the pigment to me is that good. If you have VERY fine hair, I'd recommend using once a week, due to the way it removes frizz in my hair (long, dark brown processed with blonde and gray, medium thickness with a mix of coarse and fine hair) I could see it potentially weighing the hair down. I've tried several other purple shampoos, but this one is best, especially for the value. Again, I love this and am so happy I took a chance on it!