John Frieda Go Blonder Lightening Womens Shampoo for Blonde Color-Treated Hair, Vegan Friendly, 10 oz
John Frieda Go Blonder Lightening Womens Shampoo for Blonde Color-Treated Hair, Vegan Friendly, 10 oz
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John Frieda Go Blonder Lightening Womens Shampoo for Blonde Color-Treated Hair, Vegan Friendly, 10 oz

4.6 stars out of 539 reviews
(4.6)|
539 ratings

Key item features

  • GO BLONDER -  Lighten and tone to maintain natural subtle tones and beautiful highlights
  • FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free
  • SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights
  • CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about
  • MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible
Current price is $10.97$1.10/fl oz
Price when purchased online
  • Free 90-day returns

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Mexico Supercenter
Aisle G25
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Customer ratings & reviews

4.6 out of 5 stars
stars539 ratings173 reviews
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Reviews summary

Pros
  • : Has a citrusy aroma.
  • : Leaves hair soft after use.
  • : Enhances and brightens existing hair color.
  • : Brings out subtle golden tones.
  • : Effectively maintains light tones.
Neutral
  • : Can be affordable upfront, but may not be cost-effective long-term.
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Showing 1-3 of 173 reviews

Nov 7, 2025
LAFamily
Top Reviewer
Item details
Shampoo and conditioner type: Daily Shampoos
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

A must for Blonde hair

If the bottle was bigger with a pump it would be perfect. I love the formula and the sent. It washes away brassiness and buildup that dulls blonde hair. Will not lighten hair like getting your hair bleached or highlife. Good for brightening and taking brassiness away.

Helpful?4EW90UGMNM3N331172209
Nov 7, 2025
LAFamily
Top Reviewer
Item details
Shampoo and conditioner type: Daily Conditioners
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

A must for Blonde hair

If the bottle was bigger with a pump it would be perfect. I love the formula and the sent. It washes away brassiness and buildup that dulls blonde hair. Will not lighten hair like getting your hair bleached or highlife. Good for brightening and taking brassiness away.

Helpful?4EW90UGMNM3N331172209
Apr 19, 2025
Jennifer
Item details
Shampoo and conditioner type: Daily Shampoos
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Great product that actually works!

I'm a natural blonde and have been coloring my hair for years. I recently went dark, and my blonde started showing through again, which I was happy about! I decided to give this shampoo and conditioner a try to help speed up the process and avoid re-coloring to get the tone I want. First off, it smells amazing! I noticed a difference after just one wash. My hair is very particular, fine, color-treated, and temperamental, so I usually have to stick with high-end products. But this worked really well and left my hair feeling super soft. I'll definitely be using it again and could see myself sticking with it long term.

Helpful?4EW90UGMNM3N331172209