Ion Permanent Creme Hair Color HL-B Hi Lift Ash Blonde, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz
Ion Permanent Creme Hair Color HL-B Hi Lift Ash Blonde, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz
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Ion Permanent Creme Hair Color HL-B Hi Lift Ash Blonde, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

3.7 stars out of 3392 reviews
(3.7)|
3,392 ratings
Ion Permanent Creme Hair Color HL-B Hi Lift Ash Blonde, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 ozIon HL B Hi Lift Ash Blonde Permanent Creme Hair Color HL B Hi Lift Ash BlondeIon 9MB Very Light Mushroom Blonde Permanent Creme Hair Color 9MB Very Light Mushroom Blonde

Key item features

  • Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds
  • 100% gray coverage
  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • Vegan and cruelty free (not tested on animals)
  • State-of-the-art European formula for long-lasting, fade-resistant color
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Customer ratings & reviews

3.7 out of 5 stars
stars3,392 ratings3,392 reviews
How item rating is calculated
  1. 5 stars57% (1,936)
  2. 4 stars9% (313)
  3. 3 stars6% (213)
  4. 2 stars5% (180)
  5. 1 star22% (750)

Reviews summary

Pros
  • : Covers grays evenly and thoroughly.
  • : Color options are vibrant with many shades and tones available.
  • : Produces vibrant shades with good coverage and shine.
Cons
  • : Fades rapidly, losing color intensity within a few washes or weeks.
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Showing 1-3 of 3,392 reviews

Aug 2, 2025
Haylee B.
5 out of 5 stars review

Seller Verified Purchase

Long Time Favorite

I've been dying my hair black for a long time. This is by far my favorite. It doesn't fade much for me and when it does start to lighten it still has a nice color, doesn't turn into this ugly brown. My birthday wish every year is a lifetime supply of ion ;)

Review from sallybeauty.com
Helpful?3E5R51HOT2NK578988855
May 31, 2025
Debbie
5 out of 5 stars review

Seller Verified Purchase

Best Hair Color I've Used

I have been using ion Warm Copper Brown for probably a decade now. Prior to that I was using Loreal and, while I loved the color, it made my hair look and feel awful - dry and not soft. This ion shade is the closest I've found to my natural color and I often get compliments.

Review from sallybeauty.com
Helpful?3E5R51HOT2NK578988855
Sep 18, 2023
Sheila A.
5 out of 5 stars review

Seller Verified Purchase

I Love It!!!

This honestly saved my hair after I left a salon looking like the Lorax. I asked for a red copper hair but the lady left it more orange than anything. So when I found out about this! This left be a beautiful red copper hair! I was honestly so happy!! I'm definitely will by again when it's time to retouch my hair!!!

Review from sallybeauty.com
Helpful?3E5R51HOT2NK578988855