Great Value 100% Arabica Colombian Medium-Dark Roast Instant Coffee, 7 oz

This coffee represents a technological breakthrough. As a former barista and owner, this is dangerously close to fresh drip coffee. The micro-solids that pass through a proper filter in drip brews give it a distinctive mouthfeel and flavor that previous instant technologies could not replicate, until now. Micro-grinding a touch of the bean returns authentic flavor and robustness that cannot otherwise be achieved.

This is likely the best value/taste bang for your buck in the instant coffee department at Walmart. Some people will disagree and that's fine, those people don't mind spending more unnecessarily for slightly better taste and slightly higher perceived status and self-esteem. That's fine. I do wish this was a little less expensive but it's better than the regular Great Value instant. Sprinkle on some vanilla ice cream for an extra kick, also good for quick iced coffee with lots of sugary creamer and milk.