Gray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 gal
Gray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 gal
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Gray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 gal

4.7 stars out of 297 reviews
(4.7)|
297 ratings

Key item features

  • Versatile Application: This water-based primer is effective for both interior and exterior surfaces, suitable for drywall, wood, metal, and masonry.
  • Superior Adhesion: Its advanced acrylic formula ensures excellent adhesion to all surfaces without the need for prior sanding.
  • Protective Barrier: The primer resists mold and mildew, inhibits rust on new metal, and effectively seals stains, graffiti, and tannin bleed.
  • Rapid Drying: It dries quickly in just one hour, allowing for faster project completion and can be applied in temperatures as low as 35°F.
  • Enhanced Finish: The primer provides a uniform base coat with low odor and smooth flow and leveling, which enhances the performance of topcoats.
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Current price is Now $31.97
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was $55.68
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Comparison Chart:
Rec. useInterior/ExteriorGray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 galInterior/ExteriorWhite, Zinsser Bulls Eye 1-2-3 Water-Based Primer-315830, 1 qtInterior/ExteriorWhite, Zinsser Bulls Eye Water-Base Primer-2241, GallonInteriorGlidden Interior Drywall Primer Flat, White, 1 GallonInterior/ExteriorWhite, Zinsser Bulls Eye 1-2-3 Water-Based Primer Spray -2008, 13 ozInterior/ExteriorKILZ 3 Premium Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )Interior/ExteriorWhite, Zinsser Mold Killing Primer-316097, 1 qtInteriorKILZ Kitchen & Bath Interior Mildew-Resistant Water-Based Primer ( 1-gallon )Interior/ExteriorWhite, Zinsser Mold Killing Primer- 276049, 1 galAutomotiveGray, Rust-Oleum Automotive Sandable Primer, 12 oz
Paint primer typeInterior - ExteriorGray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 galInterior - ExteriorWhite, Zinsser Bulls Eye 1-2-3 Water-Based Primer-315830, 1 qtInterior - ExteriorWhite, Zinsser Bulls Eye Water-Base Primer-2241, GallonLatexGlidden Interior Drywall Primer Flat, White, 1 GallonAll SurfaceWhite, Zinsser Bulls Eye 1-2-3 Water-Based Primer Spray -2008, 13 ozLatexKILZ 3 Premium Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )Interior - ExteriorWhite, Zinsser Mold Killing Primer-316097, 1 qtLatexKILZ Kitchen & Bath Interior Mildew-Resistant Water-Based Primer ( 1-gallon )Interior - ExteriorWhite, Zinsser Mold Killing Primer- 276049, 1 galAll SurfaceGray, Rust-Oleum Automotive Sandable Primer, 12 oz
FeaturesQuick DryingGray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 galQuick DryingWhite, Zinsser Bulls Eye 1-2-3 Water-Based Primer-315830, 1 qtQuick DryingWhite, Zinsser Bulls Eye Water-Base Primer-2241, GallonWashableGlidden Interior Drywall Primer Flat, White, 1 GallonQuick DryingWhite, Zinsser Bulls Eye 1-2-3 Water-Based Primer Spray -2008, 13 ozLow OdorKILZ 3 Premium Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )Quick DryingWhite, Zinsser Mold Killing Primer-316097, 1 qtLow OdorKILZ Kitchen & Bath Interior Mildew-Resistant Water-Based Primer ( 1-gallon )Quick DryingWhite, Zinsser Mold Killing Primer- 276049, 1 galFinishGray, Rust-Oleum Automotive Sandable Primer, 12 oz
ColorGrayGray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 galWhiteWhite, Zinsser Bulls Eye 1-2-3 Water-Based Primer-315830, 1 qtWhiteWhite, Zinsser Bulls Eye Water-Base Primer-2241, GallonWhiteGlidden Interior Drywall Primer Flat, White, 1 GallonWhiteWhite, Zinsser Bulls Eye 1-2-3 Water-Based Primer Spray -2008, 13 ozWhiteKILZ 3 Premium Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )WhiteWhite, Zinsser Mold Killing Primer-316097, 1 qtWhiteKILZ Kitchen & Bath Interior Mildew-Resistant Water-Based Primer ( 1-gallon )WhiteWhite, Zinsser Mold Killing Primer- 276049, 1 galGrayGray, Rust-Oleum Automotive Sandable Primer, 12 oz
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Customer ratings & reviews

4.7 out of 5 stars
stars297 ratings140 reviews
How item rating is calculated

Reviews summary

Pros
  • : Provides complete coverage in a single layer.
  • : Offers lower prices compared to similar products.
  • : Dries rapidly after application with smooth finish.
  • : Covers various colors well.
Neutral
  • : Can be smooth, but also prone to separation and thickness issues.
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Showing 1-3 of 140 reviews

Oct 30, 2025
Bruce
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

My go-to primer

If you are painting with a color even a bit darker than white, this is my go-to primer. I painted professionally for 20 years, and have never had an issue with Zinsser Bulls Eye 123 of any kind. If you pay attention to the substrates it's rated for, it won't let you down. I've even used it under Rustoleum oil-based enamel as an automotive prime, after scuffing the existing paint with 120 grit sandpaper. No rust, great adhesion and CHEAP. FYI, the color is a light gray. If you are using a dark paint (e.g. navy blue, brown, black or such), I would recommend you have it tinted so the paint covers better.

Helpful?6UUD3XRJH43N48810213
Oct 3, 2025
Gail
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Bonding primer

Mixing it is important because it clearly has two different color ingredients and my arm did get tired. This is an awesome value, perhaps because of the gray shade (instead of white) . The coverage is excellent, going a long way. This is a stain blocking primer, and I only use stain blocking primers . I didn't notice any bad smell, perhaps because this is a water-based product . It dries very quickly, nice for the door since we go in and out a lot and don't want to get paint on us. This is what we call a bonding primer. You see, one of the doors had a mix of some old oil paint, and some old acrylic paint, so I needed a primer that would make the new acrylic paint stick to both paints. Also, I needed a very strong bond on some other doors because the other doors are double door garage doors and I cannot possibly do much of a sanding job on such on such a big area.

Helpful?6UUD3XRJH43N48810213
Oct 9, 2025
mrsdishwasher
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I used this to prime previously painted wood it filled in gaps and hid everything with excellent coverage and dried smooth. It dis not dry as fast as I has hoped, 7 hours later it is still a little sticky, thank goodness a second coat wasn't needed.

Helpful?6UUD3XRJH43N48810213