Goldwell Topchic Professional Hair Color (2.1 oz. tube) (7NA - Mid Natural Ash Blonde)

What it is: Long lasting, high performance permanent hair color in a wide variety of customizable shades so you can find the shade that's true to you. What it does: Intelligent color for unique beauty. Topchic has the perfect solution: an iconic and truly intelligent color system. What else you need to know: 100% grey coverage in all shades (blondes, brunettes and red heads they've got you covered!). Last the test of time with cool protect technology which keeps hair from getting brassy through washing and wear. Shades can be intermixed to give hair color that's uniquely yours. A truly intelligent hair color line that will give great results every time.100% grey coverage - Improved performance for complete variety: from classic N shades, cool NA shades, intense NN shades to TriFlective Naturals.

What it is: Achieve your target color every time with Topchic. What it does: Topchic is the permanent alkaline hair color for superb color results. Infused with hydrolyzed wheat protein and panthenol to add strength and shine to hair. Impeccable quality. Durable color. Get the desired effect. Accurate. Formulated with Color Link, a patented technology that allows color molecules to "link" together. What else you need to know: Its Patented Penetration System ensures even pigment distribution from scalp to end. Total coverage. Precision in measurement. Tools designed for predictability. All Goldwell hair color is aligned with the Goldwell Master Palette. The Color Depot System guarantees exact dispensing and mixing. Unique to Goldwell products. Exceptional results for you. Right on target.