
Sorry, this item is out of stock
Sony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model $3,998.00
$3,99800current price $3,998.00Sony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model
174.5 out of 5 Stars. 17 reviewsSony K75XR70 75 Inch 4K Bravia LCD Mini LED Full Array HDR Google TV with 2 Year Amber Protection Plan (2024) $1,198.00 Was $1,298.00
Options from$1,19800– $1,99800$1,298.00Sony K75XR70 75 Inch 4K Bravia LCD Mini LED Full Array HDR Google TV with 2 Year Amber Protection Plan (2024)
34.3 out of 5 Stars. 3 reviewsSony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with an Austere 5S-PS4-US1 4-Outlet Power (2025) $4,104.99
$4,10499current price $4,104.99Sony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with an Austere 5S-PS4-US1 4-Outlet Power (2025)
Sony K65XR50 BRAVIA 5 65 Inch Mini LED 4K HDR TV with AudioQuest SKY 3m HDMI Cable $1,428.00
$1,42800current price $1,428.00Sony K65XR50 BRAVIA 5 65 Inch Mini LED 4K HDR TV with AudioQuest SKY 3m HDMI Cable
Sony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with an Austere 5S-4KHD2-2.5M V-Series 2.5m Premium 4K HDR HDMI Braided Cable (2025) $4,079.99
$4,07999current price $4,079.99Sony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with an Austere 5S-4KHD2-2.5M V-Series 2.5m Premium 4K HDR HDMI Braided Cable (2025)
In 200+ people's carts Hisense 50-Inch Class H5 Series 4K UHD HDR Google Smart TV (50H5BG, 2025 Model) - Dolby Vision Gaming, HDR 10, Motion Rate 120, AI Upscaler, DTS Virtual X, Game Mode Plus, Google Assistant Built-In $178.00 Was $258.00
$17800current price $178.00, Was $258.00$258.00Hisense 50-Inch Class H5 Series 4K UHD HDR Google Smart TV (50H5BG, 2025 Model) - Dolby Vision Gaming, HDR 10, Motion Rate 120, AI Upscaler, DTS Virtual X, Game Mode Plus, Google Assistant Built-In
33904.3 out of 5 Stars. 3390 reviewsSony 75” Class BRAVIA 3 LED 4K HDR Smart Google TV K-75S30, 2024 Model $1,098.00
$1,09800current price $1,098.00Sony 75” Class BRAVIA 3 LED 4K HDR Smart Google TV K-75S30, 2024 Model
894.1 out of 5 Stars. 89 reviewsSony K98XR50 BRAVIA 5 98 inch Mini LED 4K HDR TV (2025) Bundle with CPS 2 Year Extended Warranty, 2x 4K HDMI Cable & Deco Gear Complete Home Theater Beginner's Guidebook $3,998.00
$3,99800current price $3,998.00Sony K98XR50 BRAVIA 5 98 inch Mini LED 4K HDR TV (2025) Bundle with CPS 2 Year Extended Warranty, 2x 4K HDMI Cable & Deco Gear Complete Home Theater Beginner's Guidebook
15 out of 5 Stars. 1 reviewsSony Bravia XR8B K-65XR8B - 65" Diagonal Class (64.5" viewable) OLED TV - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - self-lit OLED $1,298.00 Was $3,299.99
$1,29800current price $1,298.00, Was $3,299.99$3,299.99Sony Bravia XR8B K-65XR8B - 65" Diagonal Class (64.5" viewable) OLED TV - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - self-lit OLED
264.2 out of 5 Stars. 26 reviewsOpen Box Sony BRAVIA 7 K75XR70 75 inch 4K HDR Smart QLED Mini-LED TV, 2024 Bundle with CPS 1 Year Warranty $1,695.99
$1,69599current price $1,695.99Open Box Sony BRAVIA 7 K75XR70 75 inch 4K HDR Smart QLED Mini-LED TV, 2024 Bundle with CPS 1 Year Warranty
Sony 32” Class W830K 720p HD LED HDR TV with Google TV and Google Assistant-2022 Model $278.00 Was $298.00
$27800current price $278.00, Was $298.00$298.00Sony 32” Class W830K 720p HD LED HDR TV with Google TV and Google Assistant-2022 Model
934.2 out of 5 Stars. 93 reviewsSony BRAVIA 9 K65XR90 65 inch 4K HDR Smart QLED Mini-LED TV Bundle with Premiere Movie Streaming Package & TV Setup Bundle with Wall Mount Adapter HDMI Cable(2024 Model)| Official Sony USA Partner $1,998.00 Was $2,198.00
$1,99800current price $1,998.00, Was $2,198.00$2,198.00Sony BRAVIA 9 K65XR90 65 inch 4K HDR Smart QLED Mini-LED TV Bundle with Premiere Movie Streaming Package & TV Setup Bundle with Wall Mount Adapter HDMI Cable(2024 Model)| Official Sony USA Partner
Reduced price Sony 85” class BRAVIA 9 Mini LED QLED 4K HDR Smart Google TV K85XR90, 2024 Model $2,998.00 Was $3,998.00
$2,99800current price $2,998.00, Was $3,998.00$3,998.00Sony 85” class BRAVIA 9 Mini LED QLED 4K HDR Smart Google TV K85XR90, 2024 Model
204.2 out of 5 Stars. 20 reviewsSony K75XR50 BRAVIA 5 75" Mini LED 4K HDR TV (2025) Bundle with CPS Exclusive 26 Month Protection, Wall Mount, 2x HDMI Cables, Surge Adapter & Deco Gear Complete Home Theater Beginner's Guidebook $1,398.00
$1,39800current price $1,398.00Sony K75XR50 BRAVIA 5 75" Mini LED 4K HDR TV (2025) Bundle with CPS Exclusive 26 Month Protection, Wall Mount, 2x HDMI Cables, Surge Adapter & Deco Gear Complete Home Theater Beginner's Guidebook
Sony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts TILT-MOUNT-43-90 Large/XL Tilt Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) $3,998.00
$3,99800current price $3,998.00Sony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts TILT-MOUNT-43-90 Large/XL Tilt Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025)
Sony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts FIXED-MOUNT-43-90 TV Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) $3,998.00
$3,99800current price $3,998.00Sony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts FIXED-MOUNT-43-90 TV Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025)
Sony BRAVIA 9 K65XR90 65 inch 4K HDR Smart QLED Mini-LED TV (2024 Model) Bundle with 2 Year Extended Warranty| Official Sony USA Partner $1,998.00
$1,99800current price $1,998.00Sony BRAVIA 9 K65XR90 65 inch 4K HDR Smart QLED Mini-LED TV (2024 Model) Bundle with 2 Year Extended Warranty| Official Sony USA Partner
95 out of 5 Stars. 9 reviews


Sony XR98X90L Bravia XR 98" X90L 4K HDR Full Array LED Smart TV (2023 Model) Bundle with 2 YR CPS Enhanced Protection Pack
Key item features
Specs
- Screen size98 in
- Resolution3840 x 2160
- High dynamic range formatHDR10, Dolby Vision, HLG
- PlatformGoogle TV
- Refresh rate120 Hz
- Sound technologyDolby Atmos
How do you want your item?
About this item
Product details
- Sony Bravia XR X90K 4K HDR Full Array LED Smart TV (2023 Model)
- AC Power Cord
- Remote Control
- Documentation
- Sony Warranty
- Sony Bravia XR 98" X90L 4K HDR Full Array LED Smart TV XR98X90L (2023 Model)
- 2 Year Premium Extended Service Protection Plan
INCLUDED IN THE BOX:
BUNDLE INCLUDES:
See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.
Key Features
Intelligent and powerful TV processing
See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
Enhanced contrast and impressive brightness
Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.
Billions of real-world colors
Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.
The entertainment you love. With help from Google.
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.
Movies on us with BRAVIA CORE
Enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.
All your game settings in one place
With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.
Level up your gaming with HDMI 2.1
Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games, and input lag as low as 8.5ms, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV ...
Specifications
Screen size
Resolution
High dynamic range format
Platform
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Popular items in this category
Best selling items that customers love
Sony K75XR90 75 Inch XR90 Series Bravia Mini LED HDR QLED 4K Google TV with 6 Year Amber Protection Plan (2024) $2,369.99 Was $2,870.00
3 optionsAvailable in additional 3 optionsSponsoredNow$2,36999current price Now $2,369.99, Was $2,870.00$2,870.00Options from $2,369.99 – $3,429.99Sony K75XR90 75 Inch XR90 Series Bravia Mini LED HDR QLED 4K Google TV with 6 Year Amber Protection Plan (2024)
Shipping, arrives in 3+ daysSony K55XR80 55 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 5 Year Amber Protection Plan (2024) $1,649.99
3 optionsAvailable in additional 3 optionsSponsored$1,64999current price $1,649.99More options from $1,349.99Sony K55XR80 55 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 5 Year Amber Protection Plan (2024)
Shipping, arrives in 3+ daysSony BRAVIA 8 K65XR80 65 inch 4K HDR Smart OLED TV (2024) Bundle with 4 Year CPS Enhanced Protection Pack $1,498.00 Was $1,698.00
Now$1,49800current price Now $1,498.00, Was $1,698.00$1,698.00Sony BRAVIA 8 K65XR80 65 inch 4K HDR Smart OLED TV (2024) Bundle with 4 Year CPS Enhanced Protection Pack
84.8 out of 5 Stars. 8 reviewsShipping, arrives in 3+ daysRestored Sony K85XR90 BRAVIA 9 85 inch 4K HDR Smart QLED Mini-LED TV 2024 Bundle with 2 YR CPS Enhanced Protection Pack (Refurbished) $3,864.00
$3,86400current price $3,864.00Restored Sony K85XR90 BRAVIA 9 85 inch 4K HDR Smart QLED Mini-LED TV 2024 Bundle with 2 YR CPS Enhanced Protection Pack (Refurbished)
Shipping, arrives in 3+ daysSony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 2 Year Amber Protection Plan (2024) $1,498.00
3 optionsAvailable in additional 3 options$1,49800current price $1,498.00More options from $1,198.00Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 2 Year Amber Protection Plan (2024)
54 out of 5 Stars. 5 reviewsShipping, arrives in 3+ daysSony K55XR80 55 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 3 Year Amber Protection Plan (2024) $1,229.99 Was $1,329.99
3 optionsAvailable in additional 3 optionsNow$1,22999current price Now $1,229.99, Was $1,329.99$1,329.99Options from $1,229.99 – $2,249.99Sony K55XR80 55 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 3 Year Amber Protection Plan (2024)
25 out of 5 Stars. 2 reviewsShipping, arrives in 3+ daysSony K65XR80 65 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024) $1,599.99
3 optionsAvailable in additional 3 options$1,59999current price $1,599.99More options from $1,289.99Sony K65XR80 65 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024)
15 out of 5 Stars. 1 reviewsShipping, arrives in 3+ daysSony K65XR80M2 65 Inch Bravia 8 QD-OLED 4K HDR Google TV with a Walts FIXED-MOUNT-43-90 TV Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) $2,398.00 Was $2,798.00
2 optionsAvailable in additional 2 optionsSponsoredNow$2,39800current price Now $2,398.00, Was $2,798.00$2,798.00More options from $1,998.00Sony K65XR80M2 65 Inch Bravia 8 QD-OLED 4K HDR Google TV with a Walts FIXED-MOUNT-43-90 TV Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025)
Shipping, arrives in 3+ daysSony KD32W830K 32 inch W830K HD LED HDR TV with Google TV 2022 Bundle with Premium 2 YR CPS Enhanced Protection Pack $325.00
$32500current price $325.00Sony KD32W830K 32 inch W830K HD LED HDR TV with Google TV 2022 Bundle with Premium 2 YR CPS Enhanced Protection Pack
664.2 out of 5 Stars. 66 reviewsShipping, arrives in 3+ daysSony XR42A90K Bravia XR A90K 42" 4K HDR OLED Smart TV (2022) Bundle with Deco Home 60W 2.0 $1,399.00
$1,39900current price $1,399.00Sony XR42A90K Bravia XR A90K 42" 4K HDR OLED Smart TV (2022) Bundle with Deco Home 60W 2.0
544.6 out of 5 Stars. 54 reviewsShipping, arrives in 3+ daysSony K65XR90 BRAVIA 9 65 inch 4K HDR Smart QLED Mini-LED TV 2024 Bundle w/ Deco Gear 4K HDMI 2.0 Cable x2 & 26 Month Extended Protection | Official Sony Partner | $1,998.00 Was $2,198.00
Now$1,99800current price Now $1,998.00, Was $2,198.00$2,198.00Sony K65XR90 BRAVIA 9 65 inch 4K HDR Smart QLED Mini-LED TV 2024 Bundle w/ Deco Gear 4K HDMI 2.0 Cable x2 & 26 Month Extended Protection | Official Sony Partner |
95 out of 5 Stars. 9 reviewsShipping, arrives in 3+ daysSony BRAVIA 8 K65XR80 65 inch 4K HDR Smart OLED TV (2024 Model) Bundle with 2 Year Extended Warranty $1,498.00 Was $1,598.00
Now$1,49800current price Now $1,498.00, Was $1,598.00$1,598.00Sony BRAVIA 8 K65XR80 65 inch 4K HDR Smart OLED TV (2024 Model) Bundle with 2 Year Extended Warranty
Shipping, arrives in 3+ daysSony BRAVIA 9 Mini LED QLED 4K HDR Google TV Bundle – XR Backlight Master Drive, Dolby Vision, 120Hz VRR w/ 24 Month CPS Protection Plan, UAX HDMI Cable, Streaming Bundle (75, Inches) $2,598.00
3 optionsAvailable in additional 3 options$2,59800current price $2,598.00Sony BRAVIA 9 Mini LED QLED 4K HDR Google TV Bundle – XR Backlight Master Drive, Dolby Vision, 120Hz VRR w/ 24 Month CPS Protection Plan, UAX HDMI Cable, Streaming Bundle (75, Inches)
Sony K65XR80M2 65 Inch Bravia 8 QD-OLED 4K HDR Google TV with Quantum Dot and 3 Year Amber Protection Plan (2025) $2,054.99
2 optionsAvailable in additional 2 options$2,05499current price $2,054.99Options from $2,054.99 – $2,449.99Sony K65XR80M2 65 Inch Bravia 8 QD-OLED 4K HDR Google TV with Quantum Dot and 3 Year Amber Protection Plan (2025)
23 out of 5 Stars. 2 reviewsShipping, arrives in 3+ daysSony K65XR80M2 65 Inch Bravia 8 QD-OLED 4K HDR Google TV with Quantum Dot and 2 Year Amber Protection Plan (2025) $2,398.00
2 optionsAvailable in additional 2 options$2,39800current price $2,398.00More options from $1,998.00Sony K65XR80M2 65 Inch Bravia 8 QD-OLED 4K HDR Google TV with Quantum Dot and 2 Year Amber Protection Plan (2025)
11 out of 5 Stars. 1 reviewsShipping, arrives in 3+ daysSony 85-Inch BRAVIA 7 4K HDR Mini LED QLED Smart Google TV with Dolby Vision, PS5 Exclusive Features, HDMI 2.1, XR Processor – Bundle with 2-Year CPS Protection, AUX HDMI Cable & Streaming Bundle $1,298.00
3 optionsAvailable in additional 3 options$1,29800current price $1,298.00Options from $1,298.00 – $2,098.00Sony 85-Inch BRAVIA 7 4K HDR Mini LED QLED Smart Google TV with Dolby Vision, PS5 Exclusive Features, HDMI 2.1, XR Processor – Bundle with 2-Year CPS Protection, AUX HDMI Cable & Streaming Bundle
Shipping, arrives in 3+ days
Customer ratings & reviews
Customer images
Showing 1-3 of 7 reviews
Seller Verified Purchase
Recent purchase
Recently bought and set up the Sony XR98X90L. As I have had the TV up and running for about a week I can't address longevity but I can say that it has a great picture but not as good as the XR75X95K that I moved to another room. I expected a small difference as the 90L is direct array and the 95K was mini LED but it is still a great picture. I am excited for the upcoming college and NFL football season and that will be a great way to really test the TV. I bought the 98” to replace the 75” because we use the close caption feature and it could be difficult to read because of the the distance between our couch and the TV - it is no longer a problem. BTW my wife was away when I had the TV installed and when she said this is a bigger TV I replied that her eyes were playing tricks on her and it was the same TV as before her trip but she was not fooled so I confessed. Great fun!
Hi Ornery old Jarhead, Thanks for sharing your 5-star review and experience with the X90L. We're thrilled that you like the size and picture quality of the TV. Thank you for choosing Sony! -Ralph
Seller Verified Purchase
The Smoke's Home Theater Experience...
This is the most INCREDIBLE Picture Quality I / We have ever experienced for a Home Theater setting. Absolutely AMAZING and Highly recommended...
Hi Smoke Houze, Thank you for the 5-star rating! We're glad to hear that you like the picture quality of the TV. We appreciate the recommendation and thank you for choosing Sony! -David
Seller Verified Purchase
Great TV everything is excellent about it!
Great tv could not be happier with its performance. Sony definately knows it's stuff! Color's are spot on sound quality also superb. Could not be happier with my decision to stick with Sony excellent!
Hi Jack Cool Cat, Awesome! The X90L is a great choice for an upgrade. We are extremely happy to hear that you like the amazing features, superb 4K HDR, and incredible audio quality of this TV. Glad to know you are very satisfied with your purchase. We always strive to deliver the best picture and sound quality with our TVs. Thank you for purchasing the 98" X90L TV and for choosing Sony! -Jess


