Equate

Equate Smoothing Keratin Shampoo for Hair Care to Control Frizz, 25 fl oz, Compare to Tresemme® Keratin Smooth Shampoo

4.6 stars out of 229 reviews
(4.6)|
229 ratings
Equate Smoothing Keratin Shampoo for Hair Care to Control Frizz, 25 fl oz, Compare to Tresemme® Keratin Smooth ShampooEquate Smoothing Keratin Shampoo 25 fl oz
Pack Size:1

Key item features

  • Equate Beauty Smoothing Keratin Shampoo, 25 fl oz
  • Keratin rich formula
  • Helps control frizz
  • Shampoo works to provide smooth and shiny hair
  • Compare to Tresemme Keratin Smooth Shampoo
Current price is $2.7411.0 ¢/fl oz
Price when purchased online
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Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $2.74
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One-time purchase $2.74

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Equate Smoothing Keratin Shampoo for Hair Care to Control Frizz, 25 fl oz, Compare to Tresemme® Keratin Smooth Shampoo
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Comparison Chart:
Hair Product FormLiquidsEquate Smoothing Keratin Shampoo for Hair Care to Control Frizz, 25 fl oz, Compare to Tresemme® Keratin Smooth ShampooLiquidsEquate Moisture Rich Shampoo with Vitamin E for Hair Care of Dry or Damaged Hair, 28 fl oz, Compare to Tresemme® Luxurious Moisture ShampooLiquidsEquate Sleek & Smooth Shampoo for Frizzy & Dry Hair, 33.8 fl oz, Compare to Garnier® Fructis® with Active Fruit Protein Sleek & Shine Fortifying ShampooLiquidsEquate Nourishing Daily Shampoo with Biotin & Collagen, 33.8 fl ozLiquidsEquate Coconut Milk Moisturizing Nourishing Daily Shampoo, 33.8 fl ozLiquidsMONDAY Haircare SMOOTH Shampoo Smooths Softens Curly Wavy Hair, Wheat Protein, Avocado Oil, 3 fl ozLiquidsTresemme Silky & Smooth Anti-Frizz Shampoo, 39 ozLiquidsSuave Keratin Infusion Shampoo For Color Treated Hair, 48HR Frizz Control, 12.6 FL OZLiquidsSuave Keratin Infusion Smoothing Shampoo For Frizzy Hair, 48HR Frizz Control, 12.6 FL OZLiquidsSuave Moroccan Oil Infusion Shampoo For Dull Hair, Adds Shine, 12.6 FL OZ
BrandEquateEquate Smoothing Keratin Shampoo for Hair Care to Control Frizz, 25 fl oz, Compare to Tresemme® Keratin Smooth ShampooEquateEquate Moisture Rich Shampoo with Vitamin E for Hair Care of Dry or Damaged Hair, 28 fl oz, Compare to Tresemme® Luxurious Moisture ShampooEquateEquate Sleek & Smooth Shampoo for Frizzy & Dry Hair, 33.8 fl oz, Compare to Garnier® Fructis® with Active Fruit Protein Sleek & Shine Fortifying ShampooEquateEquate Nourishing Daily Shampoo with Biotin & Collagen, 33.8 fl ozEquateEquate Coconut Milk Moisturizing Nourishing Daily Shampoo, 33.8 fl ozMONDAY HaircareMONDAY Haircare SMOOTH Shampoo Smooths Softens Curly Wavy Hair, Wheat Protein, Avocado Oil, 3 fl ozTRESemméTresemme Silky & Smooth Anti-Frizz Shampoo, 39 ozSuaveSuave Keratin Infusion Shampoo For Color Treated Hair, 48HR Frizz Control, 12.6 FL OZSuaveSuave Keratin Infusion Smoothing Shampoo For Frizzy Hair, 48HR Frizz Control, 12.6 FL OZSuaveSuave Moroccan Oil Infusion Shampoo For Dull Hair, Adds Shine, 12.6 FL OZ
Hair TypeFrizzyEquate Smoothing Keratin Shampoo for Hair Care to Control Frizz, 25 fl oz, Compare to Tresemme® Keratin Smooth ShampooDryEquate Moisture Rich Shampoo with Vitamin E for Hair Care of Dry or Damaged Hair, 28 fl oz, Compare to Tresemme® Luxurious Moisture ShampooAll Hair TypesEquate Sleek & Smooth Shampoo for Frizzy & Dry Hair, 33.8 fl oz, Compare to Garnier® Fructis® with Active Fruit Protein Sleek & Shine Fortifying ShampooAll Hair TypesEquate Nourishing Daily Shampoo with Biotin & Collagen, 33.8 fl ozCurlyEquate Coconut Milk Moisturizing Nourishing Daily Shampoo, 33.8 fl ozAll Hair TypesMONDAY Haircare SMOOTH Shampoo Smooths Softens Curly Wavy Hair, Wheat Protein, Avocado Oil, 3 fl ozFrizzyTresemme Silky & Smooth Anti-Frizz Shampoo, 39 ozAll Hair TypesSuave Keratin Infusion Shampoo For Color Treated Hair, 48HR Frizz Control, 12.6 FL OZAll Hair TypesSuave Keratin Infusion Smoothing Shampoo For Frizzy Hair, 48HR Frizz Control, 12.6 FL OZAll Hair TypesSuave Moroccan Oil Infusion Shampoo For Dull Hair, Adds Shine, 12.6 FL OZ
Hair Care Key BenefitsMoisturizingEquate Smoothing Keratin Shampoo for Hair Care to Control Frizz, 25 fl oz, Compare to Tresemme® Keratin Smooth ShampooMoisturizingEquate Moisture Rich Shampoo with Vitamin E for Hair Care of Dry or Damaged Hair, 28 fl oz, Compare to Tresemme® Luxurious Moisture ShampooFrizz ControlEquate Sleek & Smooth Shampoo for Frizzy & Dry Hair, 33.8 fl oz, Compare to Garnier® Fructis® with Active Fruit Protein Sleek & Shine Fortifying ShampooNourishingEquate Nourishing Daily Shampoo with Biotin & Collagen, 33.8 fl ozMoisturizingEquate Coconut Milk Moisturizing Nourishing Daily Shampoo, 33.8 fl ozSmoothing & StraighteningMONDAY Haircare SMOOTH Shampoo Smooths Softens Curly Wavy Hair, Wheat Protein, Avocado Oil, 3 fl ozClarifyingTresemme Silky & Smooth Anti-Frizz Shampoo, 39 ozNourishingSuave Keratin Infusion Shampoo For Color Treated Hair, 48HR Frizz Control, 12.6 FL OZNourishingSuave Keratin Infusion Smoothing Shampoo For Frizzy Hair, 48HR Frizz Control, 12.6 FL OZNourishingSuave Moroccan Oil Infusion Shampoo For Dull Hair, Adds Shine, 12.6 FL OZ
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Customer ratings & reviews

4.6 out of 5 stars
stars229 ratings46 reviews
How item rating is calculated
  1. 5 stars76% (173)
  2. 4 stars14% (31)
  3. 3 stars6% (13)
  4. 2 stars3% (7)
  5. 1 star2% (5)

Reviews summary

Pros
  • : Offers great value at this cost.
  • : Produces a rich lather when applied.
Neutral
  • : Can be pleasantly subtle, but also overwhelming.
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Showing 1-3 of 46 reviews

Jun 22, 2025
katrina
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Just as the name brand

I am a bit of a shampoo snob and didn't have high expectations with a store brand shampoo. Glad I gave it a try though as I am saving so much money as we can't even tell the difference. Excellent lather, rinses well and best of all it doesn't leave any build up that can cause your hair to get that greasy look.

Helpful?4BH9U1M1Q3TC5023829623
Nov 17, 2025
zaina
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

good cheap shampoo

this is a really good shampoo. sure, I have ones I like more, but this is still great and a big bottle for under $4. plus I love how the bottle looks. it's not as fabulous as my Redken or Paul Mitchell, but I have menopause hair 😂 get this. I doubt you'll regret it. not drying, wasn't rough on my scalp..good scent. lathers well. this is not clear.creamy white. a little bit goes a long way.

Helpful?4BH9U1M1Q3TC5023829623
Aug 19, 2025
Suzy
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Inexpensive and fabulous!

WOW! What an amazing surprise that this inexpensive shampoo did EXACTLY what it said it would! I have wavy hair and I live in a state that is high humidity constantly! I used this shampoo today and.. hallelujah! The first time my hair isn't frizzy! Where has this been all my life!!?? Silky, smooth hair and no tangles! I'm a happy girl 😉

Helpful?4BH9U1M1Q3TC5023829623

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