Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz
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Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz

3.9 stars out of 25397 reviews
(3.9)|
25.3K ratings
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl OzDawn Ultra Dishwashing Liquid Dish Soap Original Scent 40 Fl Oz
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Key item features

50% Less Scrubbing (vs. Dawn Non-Concentrated) Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill. Our Powerful Formula helps you get through more dishes with less dishwashing liquid (vs. Dawn Non-Concentrated) America's #1 Dish Liquid (Based on Sales) Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent
Current price is $13.6734.2 ¢/fl oz
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Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz $13.67 34.2 ¢/fl oz

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Customer ratings & reviews

3.9 out of 5 stars
stars25.3K ratings11.8K reviews
How item rating is calculated
  1. 5 stars76% (19.4K)
  2. 4 stars7% (1,802)
  3. 3 stars2% (420)
  4. 2 stars1% (292)
  5. 1 star14% (3,473)

Reviews summary

Pros
  • : Offers great value at a low cost.
  • : Effective against fleas without irritating pet skin.
  • : Removes grease and food residue from dishes and surfaces.
  • : Removes tough grease and oil-based stains from surfaces and fabrics.
  • : Breaks down and removes oil and grease from surfaces.
Neutral
  • : Can be sturdy, but also prone to leakage and quality issues.
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Showing 1-3 of 11,805 reviews

Apr 6, 2025
Sparrow
2 out of 5 stars review

Dawn, you stink.

Read the room. Every single comment in this thread is the same as mine. It smells too strongly and has an awful smell. If you want to keep customers (particularly ones who have used original for decades) change it back. I will be buying another brand in the meantime.

Review from dawn-dish.com
Helpful?75RGXQUMHFGN739691345
reply from Customer Care

We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.

Sep 27, 2025
Npeas
1 out of 5 stars review

New smell is horrible

The new smell turns my stomach. It's so perfume smelling. I now smell my freshly washed glasses and plates before use to be sure the smell is gone. It is not a beauty product. I fail to see how you can claim it's a "clean" smell. It's anyting but. I would not use this even if you gave me a lifetime supply for free. It's repulsive. Go back to how it was. It wasn't broke it was the smell we expect of Dawn.

Review from dawn-dish.com
Helpful?75RGXQUMHFGN739691345
reply from Customer Care

We're sorry you're disappointed with the change and have experienced fragrance lingering on your dishes, Npeas. Because preferences can vary from person to person, we offer a variety of dish soap versions and scents, including a Free & Clear Fragrance Free option. As well, our products undergo stringent quality controls to ensure performance and safety. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue (using a water filter may help). For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your satisfaction very seriously, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

Oct 28, 2025
TonyaG
1 out of 5 stars review

NEW SCENT SMELLS HORRIBLE! Signed, Ex-customer

The new scent is unbearable! I've been using Dawn blue for years to clean my dishes and CPAP tubing, but the smell of the new one is HORRIBLE! It lingers -- even on my hands -- and it's just awful! I'm definitely switching to a different brand. đź’Ż Signed, Ex Customer Hopefully enough people will complain and Proctor and Gamble will STOP MAKING IT!

Review from dawn-dish.com
Helpful?75RGXQUMHFGN739691345
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.