Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
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Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model

4.1 stars out of 64 reviews
(4.1)|
64 ratings

Key item features

  • Pure Black Contrast: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Real-World Colors: Access billions of accurate real-world colors with XR Triluminos Pro.
  • Powerful Processing: XR Processor intelligently enhances every scene in real-time, boosting color, contrast, and clarity.
  • All-in-One Streaming: Get access to all your favorite streaming apps in one place with Google TV and Google Assistant.
  • Immersive Audio: Acoustic Surface Audio+ delivers true immersive audio from the entire screen, matching sound to the action.
  • Gaming Features: Exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.
  • Eco-Friendly Settings: Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.
  • Beautiful Design: Premium four-way stand with two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
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Current price is $2,198.00
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Large TV Wall Mounting

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Columbus, 43215
Arrives between Feb 6 - Feb 9
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4.1271008403361344 stars out of 5, based on 952 seller reviews(4.1)
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Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
current price $2,198.00
Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
4.1 out of 5 Stars. 64 reviews
Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model
Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model
current price $1,998.00
Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model
4 out of 5 Stars. 4 reviews
Comparison Chart:
Screen Size77 inSony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model77 inSony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model
Resolution4K UHDSony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model4K UHDSony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model
Display TechnologyOLEDSony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 ModelOLEDSony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model
Refresh Rate120 HzSony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model120 HzSony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model
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Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model $2,198.00

Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
current price $2,198.00

Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model

4.1 out of 5 Stars. 64 reviews

Mount-It! Full Motion TV Wall Mount, Fits 37" to 80" Tv's, Capacity 88 lbs., 14" Extension, Lifetime Warranty $45.99

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Customer ratings & reviews

4.1 out of 5 stars
stars64 ratings64 reviews
How item rating is calculated
  1. 5 stars59% (38)
  2. 4 stars9% (6)
  3. 3 stars17% (11)
  4. 2 stars8% (5)
  5. 1 star6% (4)

Reviews summary

Pros
  • : Display features vivid color representation.
  • : Offers excellent color representation and crisp image quality.
Neutral
  • : Can produce clear audio, but may struggle with redirection and quality issues.
  • : Can be straightforward, but instructions can be unclear.
Cons
  • : Difficult to use in dark environments.
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Showing 1-3 of 64 reviews

Jan 12, 2026
Don1234
5 out of 5 stars review

Seller Verified Purchase

Wonderful TV, Cheap remote.

I absolute love this tv. The picture quality is superb. Easy to set up, definitely recommend the Bravia 8 II BUT, why would Sony go cheap on the remote!! Top of the line tv, but low level remote. Why not include the RMF TX 920U? This is disappointing.

Review from sony.com
Helpful?3XSGFIAS12505558569814
reply from Sony North America Customer Support

Hi Don1234, It brings us great satisfaction to hear that you are loving your new television! We are so glad that you are enjoying the superb picture quality and that the setup process was a breeze for you. We also truly appreciate your candid feedback regarding the remote control. We strive to provide a premium experience in every aspect of our products, and sharing your preference for the RMF-TX920U is incredibly helpful for our product teams as they look toward future designs. Thank you for making Sony part of your home entertainment. Best regards, Dominick

Jan 17, 2026
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

Sony XR77A80L

I purchased the Sony 77" OLED and upon installation the picture quality is impressive. A bit of learning curve, I'm a videophile so wanted to deep dive into all of its features. After a bit to picture tuning over a bit of time I have the results I expected. The contrast, colour is the best I have ever had in my home. The only thing I'm still working on is working is its Bluetooth remote. I use a universal infrared remote control. Still figuring out how to implement that. In addition, the T.V speakers on its own blew me away. Great for people that may not connect an audio system to the OLED TV. Lots of useful features too via its Google application. I'm very pleased.

Review from sony.com
Helpful?3XSGFIAS12505558569814
reply from Sony North America Customer Support

Hi there, We are really happy to hear that your new 77" BRAVIA 8 is delivering the best contrast and color you’ve ever experienced in your home. As a videophile, your appreciation for the picture tuning capabilities and the impressive performance of the built-in speakers means a lot to us. We’re glad the Google TV features are adding value to your setup, and we wish you the best of luck integrating your universal remote into your high-end entertainment system. Thank you for making Sony part of your home entertainment. Regards, Dominick

Sep 8, 2025
gramillie
5 out of 5 stars review

Seller Verified Purchase

Never thought I needed this

My hubby got me tins amazing wall mounted Sony tv. I had a smaller older Sony Bravia and was content with that......I never knew I really would be thrilled with this new Bravia 8. I am 79 years old and watch late night tv when I can't sleep and this enhances the viewing. The picture is so clear and crisp and the color is amazing. Never thought I needed this.

Review from sony.com
Helpful?3XSGFIAS12505558569814
reply from Sony North America Customer Support

Hi Gramillie, We're really happy to hear that your Sony BRAVIA TV is enhancing your late-night viewing and bringing such delight into your home. Thank you for your wonderful 5-star rating! The clear, crisp picture quality and vibrant color truly help make every moment on screen more captivating. Thank you for choosing Sony—wishing you an inspiring day! DiegoV, Sony North America Customer Support