I bought this product (the chocolate one) a few days ago and applied for the first time tonight. It was so easy to do - no patch test although wearing gloves is a must - but that's it. It went on easily, no dripping, easy to wipe off skin when I smeared an ear slightly (I've got short hair) and it smells amazing. After 20mins the rinsing off was just as easy as applying. I was a little worried as we have a wet room so I couldn't protect myself from staining by leaning over the side of a bath. But just bending forward and rinsing did the job perfectly and there was minimal, watered down colour run off so I won't bother with the precaution next time. The colour is lovely, it's given my mousey brown hair a lift of warm, gorgeous chocolate tones which look completely natural. I l can't wait to try other colours - I have no intention of dying my hair any other way again - why would I? I love this product.