Close More Sales! Persuasion Skills That Boost Your Selling Power (Paperback)

With a focus on real-life situations and solutions, this text teaches business-to-business salespeople how to build hard-driving closing techniques into soft-sell consultative strategies, how to use a customer-centered approach to identify customer buying motives, and more. As a veteran sales consultant and trainer, Mike Stewart has developed practical and powerful techniques for overcoming problems and achieving sales success. With a focus on real-life situations and solutions, Close More Sales! teaches business-to-business salespeople how to: Build hard-driving closing techniques into soft-sell consultative strategies . use a customer-centered approach to identify customer buying motives and sell what the customer values . master the sales process -- from proper planning to asking the right questions to active listening to presenting with conviction to overcoming objections to closing like a pro . build confidence and expertise that enables them to break out of their crippling comfort zones, close more sales, and earn more money. Close More Sales! is fundamental enough to serve as a training text for entire sales teams, universal enough to serve as a reference work for veterans needing to get back on track, and comprehensive enough to serve as a performance coaching guide for sales managers everywhere in virtually every industry. "It's surprising that a sales book can be so motivational." - Matt French, AMATEK "It's all focused on helping you make the sale. The message couldn't be more clear." - Roger Herman, CSP, CMB, Strategic Business Futurist "If you're going to read only one book on sales training, this is it!" - Dave Mosier, Wittnauer International Watch Company "A real-life practical handbook. I highly recommend it!" Gail Roberts, Prudential HealthCare