Clairol Professional Liquicolor Permanente Liquid Permanent Hair Color Dye (4RRV - Light Intense Red Violet)

What it is: The Clairol Professional Liquicolor is a permanent liquid hair dye that provides 84% more intense conditioning than other brands. You also get a 61% more reflective shimmer, long-lasting results, and multi-dimensional, brilliant color. A professional-grade hair color to use at home. What it does: The Clairol Professional Liquicolor Permanente uses SOY4PLEX color molecules that move to the inner cortex of the hair. Simultaneously, the rich, smooth outer layers will help seal them in for a long-lasting explosion of color. Using this product, you will also enjoy deeply conditioned hair that reflects light in multiple directions to create stunning multi-dimensional, natural-looking results. What else you need to know: This fantastic product provides 100% grey coverage; use it along with Pure White Creme Developer or Clairol Professional Clairoxide Liquid.