Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz
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Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz

3.9 stars out of 25366 reviews
(3.9)|
25.3K ratings
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl OzDawn Ultra Dishwashing Liquid Dish Soap Original Scent 40 Fl Oz
Count:1

Key item features

  • 50% Less Scrubbing (vs. Dawn Non-Concentrated)
  • Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill.
  • Our Powerful Formula helps you get through more dishes with less dishwashing liquid (vs. Dawn Non-Concentrated)
  • America's #1 Dish Liquid (Based on Sales)
  • Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent
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Customer ratings & reviews

3.9 out of 5 stars
stars25.3K ratings11.7K reviews
How item rating is calculated
  1. 5 stars76% (19.3K)
  2. 4 stars7% (1,799)
  3. 3 stars2% (420)
  4. 2 stars1% (291)
  5. 1 star14% (3,466)

Reviews summary

Pros
  • : Offers great value at a low cost.
  • : Effective against fleas without irritating pet skin.
  • : Removes grease and food residue from dishes and surfaces.
  • : Removes tough grease and oil-based stains from surfaces and fabrics.
  • : Breaks down and removes oil and grease from surfaces.
Neutral
  • : Can be sturdy, but also prone to leakage and quality issues.
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Showing 1-3 of 11,774 reviews

Feb 18, 2025
Emdl
2 out of 5 stars review

What happened to the “original” scent?

I have bought 3 different bottles of what I thought was Dawn Original in search of the original fragrance. The new version is horrible. It is overpowering and unpleasant. Why did you change it? Kind of like Coke when they changed the formula, P&G needs to go back to the original scent (or better yet, no scent!) The soap works fine, but I will be looking for an alternative. The new scent is a deal breaker!

Review from dawn-dish.com
Helpful?75RGXQUMHFGN739691345
reply from Customer Care

We're sorry to hear that you feel this way. We can assure you that a lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. As well, we'd like to mention that we updated the scent for our Dawn Original back in February 2024, so it's unlikely that you'd still be able to find the previous scent in stores. We'll be sure to share your feedback with our team, and we suggest giving our Dawn Free & Clear Fragrance-Free a try if you'd prefer an unscented product. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.

Sep 27, 2025
Npeas
1 out of 5 stars review

New smell is horrible

The new smell turns my stomach. It's so perfume smelling. I now smell my freshly washed glasses and plates before use to be sure the smell is gone. It is not a beauty product. I fail to see how you can claim it's a "clean" smell. It's anyting but. I would not use this even if you gave me a lifetime supply for free. It's repulsive. Go back to how it was. It wasn't broke it was the smell we expect of Dawn.

Review from dawn-dish.com
Helpful?75RGXQUMHFGN739691345
reply from Customer Care

We're sorry you're disappointed with the change and have experienced fragrance lingering on your dishes, Npeas. Because preferences can vary from person to person, we offer a variety of dish soap versions and scents, including a Free & Clear Fragrance Free option. As well, our products undergo stringent quality controls to ensure performance and safety. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue (using a water filter may help). For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your satisfaction very seriously, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

Oct 28, 2025
TonyaG
1 out of 5 stars review

NEW SCENT SMELLS HORRIBLE! Signed, Ex-customer

The new scent is unbearable! I've been using Dawn blue for years to clean my dishes and CPAP tubing, but the smell of the new one is HORRIBLE! It lingers -- even on my hands -- and it's just awful! I'm definitely switching to a different brand. 💯 Signed, Ex Customer Hopefully enough people will complain and Proctor and Gamble will STOP MAKING IT!

Review from dawn-dish.com
Helpful?75RGXQUMHFGN739691345
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.