BRITE Color Shampoo Pastel Pink for Light Blonde, Highighted or Gray Hair, Vegan, Cruelty Free, Color Building, 10.14 fl oz
BRITE Color Shampoo Pastel Pink for Light Blonde, Highighted or Gray Hair, Vegan, Cruelty Free, Color Building, 10.14 fl oz
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BRITE Color Shampoo Pastel Pink for Light Blonde, Highighted or Gray Hair, Vegan, Cruelty Free, Color Building, 10.14 fl oz

3.4 stars out of 94 reviews
(3.4)|
94 ratings
BRITE Color Shampoo Pastel Pink for Light Blonde, Highighted or Gray Hair, Vegan, Cruelty Free, Color Building, 10.14 fl ozBRITE Color Shampoo Pastel Pink for Light Blonde Highighted or Gray Hair Vegan Cruelty Free Color Building 10 14 fl ozBRITE Color Shampoo Pastel Purple Hydrating Vegan Cruelty Free Color Building 10 14 fl oz

Key item features

All hair is different, so please conduct a strand test first to find the best application for you. We recommend strand testing before full head application.
 

This is a gradual pigment-depositing shampoo. The color will build with each application and fade as you wash with your non-pigmented shampoo.
 

TO USE:
 1. Lather onto wet hair and massage through to the ends.
 2. Leave in for 2–15 minutes.
 3. Rinse well and follow with conditioner if needed.
 

For a more intense color, apply to dry hair and leave for 30–60 minutes, rinse, and then apply conditioner if needed.

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Customer ratings & reviews

3.4 out of 5 stars
stars94 ratings73 reviews
How item rating is calculated
  1. 5 stars53% (50)
  2. 4 stars5% (5)
  3. 3 stars4% (4)
  4. 2 stars2% (2)
  5. 1 star35% (33)

Reviews summary

Pros
  • : Has a pleasing scent.
  • : Effective on blonde hair to minimize unwanted warm tones.
  • : Adds a subtle, gentle tone to hair color.
Neutral
  • : Can produce vibrant colors, but may lack consistency.
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Showing 1-3 of 73 reviews

Dec 16, 2025
Jill
Item details
Color: Purple
5 out of 5 stars review

Verified Purchase

Foolproof

I love this product - it's so easy to use. Regular shampoo with lilac color. The more you use (saturation) and the longer you leave it on, the darker the color will be. So completely within your control. If it comes out too dark, just shampoo and rinse until it lightens to the color your want. Be aware that hairspray and any other styling products will also lighten it. But no big deal - you can top up the color whenever you like. Been using this for years and get so many compliments. By far the easiest hair color product I've used and zero commitment.

Helpful?1FWZH8WPV3KJ915186473
Aug 2, 2024
Elisa
Item details
Color: Purple
5 out of 5 stars review

Verified Purchase

Feeling Brite!!

Love sharing with folks who compliment my hair color!! I get this from Walmart!! It's Brite! Even my hairdresser and her coworkers were full of compliments and all asked what I was doing! :)). She is a hair Color master and she said keep using what you're using…it s really pretty!😊

Helpful?1FWZH8WPV3KJ915186473
Jun 16, 2025
Katie
Item details
Color: Purple
5 out of 5 stars review

Verified Purchase

Love this shampoo! It helps extend my bright color until my next hair appointment! Highly recommend!

Helpful?1FWZH8WPV3KJ915186473