

Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
Key item features
- Pure Black Contrast: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- Real-World Colors: Access billions of accurate real-world colors with XR Triluminos Pro.
- Powerful Processing: XR Processor intelligently enhances every scene in real-time, boosting color, contrast, and clarity.
- All-in-One Streaming: Get access to all your favorite streaming apps in one place with Google TV and Google Assistant.
- Immersive Audio: Acoustic Surface Audio+ delivers true immersive audio from the entire screen, matching sound to the action.
- Gaming Features: Exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.
- Eco-Friendly Settings: Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.
- Beautiful Design: Premium four-way stand with two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
Specs
- Screen size77 in
- Resolution4K UHD
- DisplayOLED
- Refresh rate120 Hz
- Television type4K Ultra HD TVs
- Smart techY
Reviews summary
- : Display features vivid color representation.
- : Offers excellent color representation and crisp image quality.
- : Can produce clear audio, but may struggle with redirection and quality issues.
- : Can be straightforward, but instructions can be unclear.
- : Difficult to use in dark environments.
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About this item
Product details
- Pure black OLED contrast – Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- Billions of real-world colors – Access billions of accurate real-world colors XR Triluminos Pro™.
- Powerful TV processing – XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Everything you stream. All on one screen. – Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.
- Your favorite streaming apps in one place – Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
- Effortlessly stream to your TV – Easily stream to your TV with support for AirPlay® 2 and Chromecast built-in™.
- Movies included with BRAVIA TV – Get movies included, and access to the largest IMAX® Enhanced collection, with the SONY PICTURES CORE app (formerly BRAVIA CORE).
- Studio calibrated picture – Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
- More immersive movie experience – Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®.
- Crystal clear picture – Upscale all your HD and digital content and bring back lost detail with XR Clear Image™.
- Blur-free action – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion ™.
- Cinematic sound – With Acoustic Surface Audio+™, hear true immersive audio from the entire screen, perfectly matching sound to the action.
- Loud and clear dialog – Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™.
- BRAVIA TV and BRAVIA Theater, the perfect pair – Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.
- Do it all with BRAVIA Connect app – Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.
- Perfect for PlayStation® 5 – Take your PS5® gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
- All your game settings in one place – Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- HDMI 2.1 features – Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).
- Beautifully designed – Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
- Compatible with BRAVIA Cam – BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
- All your Eco settings in one place – Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go, now with more details to make more informed, eco-conscious decisions.
Specifications
Screen size
Resolution
Display
Refresh rate
Warranty
Warranty information
Warnings
Ingestion Hazard
Compare with similar items
| Product | Viewing this itemSony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model ![]() $2,798.00 current price $2,798.00654.1 out of 5 Stars. 65 reviews | Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model ![]() $2,098.00 current price $2,098.0054.2 out of 5 Stars. 5 reviews | Restored Sony K65XR80 BRAVIA 8 65 inch 4K HDR Smart OLED TV 2024 Bundle with 2 YR CPS Enhanced Protection Pack (Refurbished) ![]() $1,249.00 current price $1,249.00154.3 out of 5 Stars. 15 reviews |
|---|
| Screen Size | 77 inSony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model | 77 inSony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model | 65"Restored Sony K65XR80 BRAVIA 8 65 inch 4K HDR Smart OLED TV 2024 Bundle with 2 YR CPS Enhanced Protection Pack (Refurbished) |
|---|---|---|---|
| Resolution | 4K UHDSony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model | 4K UHDSony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model | 4K (2160P)Restored Sony K65XR80 BRAVIA 8 65 inch 4K HDR Smart OLED TV 2024 Bundle with 2 YR CPS Enhanced Protection Pack (Refurbished) |
| Display Technology | OLEDSony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model | OLEDSony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model | OLEDRestored Sony K65XR80 BRAVIA 8 65 inch 4K HDR Smart OLED TV 2024 Bundle with 2 YR CPS Enhanced Protection Pack (Refurbished) |
| Refresh Rate | 120 HzSony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model | 120 HzSony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model | 120 HzRestored Sony K65XR80 BRAVIA 8 65 inch 4K HDR Smart OLED TV 2024 Bundle with 2 YR CPS Enhanced Protection Pack (Refurbished) |
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Customer ratings & reviews
Reviews summary
- : Display features vivid color representation.
- : Offers excellent color representation and crisp image quality.
- : Can produce clear audio, but may struggle with redirection and quality issues.
- : Can be straightforward, but instructions can be unclear.
- : Difficult to use in dark environments.
Customer images
Showing 1-3 of 64 reviews
Seller Verified Purchase
Never thought I needed this
My hubby got me tins amazing wall mounted Sony tv. I had a smaller older Sony Bravia and was content with that......I never knew I really would be thrilled with this new Bravia 8. I am 79 years old and watch late night tv when I can't sleep and this enhances the viewing. The picture is so clear and crisp and the color is amazing. Never thought I needed this.
Hi Gramillie, We're really happy to hear that your Sony BRAVIA TV is enhancing your late-night viewing and bringing such delight into your home. Thank you for your wonderful 5-star rating! The clear, crisp picture quality and vibrant color truly help make every moment on screen more captivating. Thank you for choosing Sony—wishing you an inspiring day! DiegoV, Sony North America Customer Support
Seller Verified Purchase
Great picture and great audio options
I have not had this TV very long, but already think it is the best I have ever had. It has a great picture no matter which angle you are viewing from. It also has a fantastic audio option that allows direct bluetooth connection to my hearing aids while allowing the built in sound to be controlled by the remote! THe only TV I have found that does this.
Hello Keith G, Thank you for choosing Sony! We couldn’t be happier to hear that you’re already loving your K-65XR80 TV! It’s wonderful to know the picture quality impresses you from every angle and that the audio features, especially the direct Bluetooth connection to your hearing aids with remote control, are working perfectly. Thank you for sharing your positive experience! Best regards, -Fred
Seller Verified Purchase
Wonderful TV, Cheap remote.
I absolute love this tv. The picture quality is superb. Easy to set up, definitely recommend the Bravia 8 II BUT, why would Sony go cheap on the remote!! Top of the line tv, but low level remote. Why not include the RMF TX 920U? This is disappointing.
Hi Don1234, It brings us great satisfaction to hear that you are loving your new television! We are so glad that you are enjoying the superb picture quality and that the setup process was a breeze for you. We also truly appreciate your candid feedback regarding the remote control. We strive to provide a premium experience in every aspect of our products, and sharing your preference for the RMF-TX920U is incredibly helpful for our product teams as they look toward future designs. Thank you for making Sony part of your home entertainment. Best regards, Dominick






