

Sony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV XR77A95L -2023 Model
Key item features
- Advanced Processing: The Cognitive Processor XR delivers wide dynamic contrast, detailed blacks, natural colors, and high peak brightness.
- QD-OLED Technology: Experience pure black and high brightness with the widest palette of shades and hues thanks to QD-OLED and XR Triluminos Max.
- Smart TV Features: Access all your favorite streaming apps with Google TV and use voice commands with Google Assistant. Supports Apple AirPlay.
- Gaming Excellence: HDMI 2.1 features like 4K/120, VRR, and ALLM, plus exclusive PS5 features for optimized picture quality.
- Immersive Audio: Acoustic Surface Audio+ and Dolby Atmos provide true immersive audio with sound produced from the entire screen.
- Enhanced Entertainment: Support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode for cinematic content.
- Multi-View Capability: Use Multi View to split your screen and watch content from two different sources simultaneously.
- Eco-Friendly: Convenient Eco Dashboard allows easy adjustment of energy-efficiency settings individually or all at once.
Specs
- Screen size77 in
- DisplayOLED
- Resolution3840 x 2160
- PlatformGoogle TV
- High dynamic range formatHDR
- Sound technologyDolby Atmos
Reviews summary
- : Displays exceptionally clear and colorful image quality.
- : Display shows crisp, clear colors.
- : Has wonderful color.
- : Setup is quick and straightforward.
- : Remote functionality can be intermittent or have poorly placed buttons.
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About this item
Product details
- Intelligent and powerful TV processing — The Cognitive Processor XR™ delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- Pure black paired with our best color – Thanks to QD-OLED and XR Triluminos Max™, experience our widest palette of shades and hues equally matched by pure OLED black and high brightness.
- Premium smart TV – Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple AirPlay.
- Movies on us with BRAVIA CORE™ – Enjoy streaming high-quality 4K UHD movies included with the BRAVIA CORE™ app, exclusively on select Sony TVs.
- All your game settings in one place – Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 gaming – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- Perfect for PlayStation® 5 – Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5® console.
- Enhanced entertainment – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.
- Two displays in one – Use Multi View to split your screen and enjoy watching content from two different sources at the same time.
- The screen is the speaker – With Acoustic Surface Audio+™ and support for Dolby Atmos®, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.
- Pairs perfectly with Sony soundbars – Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.
- More clarity, less noise – Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.
- Intelligent motion handling – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.
- Multi-position stand – Beautifully designed to complement your viewing environment with three variations of flexibility – standard low-profile setting for immersive viewing, narrow furniture setting, or raised to accommodate a soundbar.
- BRAVIA CAM Included – With Ambient Optimization Pro, the picture and sound automatically adjust according to your room environment and seating location. Additionally, you can video chat with family and friends using your big screen.
- All your Eco settings in one place – With the convenient Eco Dashboard, it’s easy to change your energy-efficiency settings individually or all in one go.
Specifications
Screen size
Display
Resolution
Platform
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Warnings
Ingestion Hazard
State Chemical Disclosure
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| Screen Size | 77 inSony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV XR77A95L -2023 Model | 98 inSony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model | 77 inSony XR77A95L BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023) Bundle with Deco Gear 60W 2.0 Channel Soundbar, 37"-100" TV Wall Mount Bracket Bundle and 6-Outlet Surge Adapter | 98 inSony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts FIXED-MOUNT-43-90 TV Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) | 77 inSony XR77A95LBRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023) Bundle with Deco Gear Home Theater Soundbar with Subwoofer, Wall Mount Accessory Kit, 6FT 4K HDMI 2.0 Cables and More | 75 inSony 75” class BRAVIA 9 Mini LED QLED 4K HDR Smart Google TV K75XR90, 2024 Model | -Sony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with an Austere 5S-PS4-US1 4-Outlet Power (2025) | -Sony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts TILT-MOUNT-43-90 Large/XL Tilt Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) |
|---|---|---|---|---|---|---|---|---|
| Resolution | 4K UHDSony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV XR77A95L -2023 Model | 4K UHDSony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model | -Sony XR77A95L BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023) Bundle with Deco Gear 60W 2.0 Channel Soundbar, 37"-100" TV Wall Mount Bracket Bundle and 6-Outlet Surge Adapter | 4K UHDSony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts FIXED-MOUNT-43-90 TV Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) | 4K (2160P)Sony XR77A95LBRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023) Bundle with Deco Gear Home Theater Soundbar with Subwoofer, Wall Mount Accessory Kit, 6FT 4K HDMI 2.0 Cables and More | 4K UHDSony 75” class BRAVIA 9 Mini LED QLED 4K HDR Smart Google TV K75XR90, 2024 Model | 4K UHDSony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with an Austere 5S-PS4-US1 4-Outlet Power (2025) | 4K UHDSony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts TILT-MOUNT-43-90 Large/XL Tilt Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) |
| Display Technology | OLEDSony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV XR77A95L -2023 Model | LEDSony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model | OLEDSony XR77A95L BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023) Bundle with Deco Gear 60W 2.0 Channel Soundbar, 37"-100" TV Wall Mount Bracket Bundle and 6-Outlet Surge Adapter | LCDSony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts FIXED-MOUNT-43-90 TV Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) | OLEDSony XR77A95LBRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023) Bundle with Deco Gear Home Theater Soundbar with Subwoofer, Wall Mount Accessory Kit, 6FT 4K HDMI 2.0 Cables and More | LEDSony 75” class BRAVIA 9 Mini LED QLED 4K HDR Smart Google TV K75XR90, 2024 Model | LCDSony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with an Austere 5S-PS4-US1 4-Outlet Power (2025) | LCDSony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts TILT-MOUNT-43-90 Large/XL Tilt Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) |
| Refresh Rate | 120 HzSony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV XR77A95L -2023 Model | 120 HzSony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model | -Sony XR77A95L BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023) Bundle with Deco Gear 60W 2.0 Channel Soundbar, 37"-100" TV Wall Mount Bracket Bundle and 6-Outlet Surge Adapter | 120 HzSony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts FIXED-MOUNT-43-90 TV Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) | 120 HzSony XR77A95LBRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023) Bundle with Deco Gear Home Theater Soundbar with Subwoofer, Wall Mount Accessory Kit, 6FT 4K HDMI 2.0 Cables and More | 120 HzSony 75” class BRAVIA 9 Mini LED QLED 4K HDR Smart Google TV K75XR90, 2024 Model | 120 HzSony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with an Austere 5S-PS4-US1 4-Outlet Power (2025) | 120 HzSony K98XR50 98 Inch Bravia Mini LED 4K HDR Google TV with a Walts TILT-MOUNT-43-90 Large/XL Tilt Mount for 43"-98" TVs and Amber Protection 3-OUTLET-SURGE Surge Protector (2025) |
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Now$54800current price Now $548.00, Was $599.99$599.99Sony 50” Class BRAVIA 3 LED 4K HDR Smart Google TV K-50S30, 2024 Model
1364.2 out of 5 Stars. 136 reviewsSave withShipping, arrives in 3+ daysSony 65” Class BRAVIA 3 LED 4K HDR Smart Google TV K-65S30, 2024 Model $648.00 Was $799.99
Now$64800current price Now $648.00, Was $799.99$799.99Sony 65” Class BRAVIA 3 LED 4K HDR Smart Google TV K-65S30, 2024 Model
1183.9 out of 5 Stars. 118 reviewsSave withShipping, arrives tomorrowReduced price Sony 50” class BRAVIA 2 II LED 4K HDR Smart Google TV K-50S20, 2025 Model $468.00 Was $499.99
Reduced price
Now$46800current price Now $468.00, Was $499.99$499.99Sony 50” class BRAVIA 2 II LED 4K HDR Smart Google TV K-50S20, 2025 Model
334.3 out of 5 Stars. 33 reviewsSave withShipping, arrives tomorrowReduced price Sony 65” class BRAVIA 2 II LED 4K HDR Smart Google TV K-65S20, 2025 Model $598.00 Was $699.99
Reduced price
Now$59800current price Now $598.00, Was $699.99$699.99Sony 65” class BRAVIA 2 II LED 4K HDR Smart Google TV K-65S20, 2025 Model
514.3 out of 5 Stars. 51 reviewsSave withShipping, arrives tomorrowSony 55” class BRAVIA 2 II LED 4K HDR Smart Google TV K-55S20, 2025 Model $498.00
$49800current price $498.00Sony 55” class BRAVIA 2 II LED 4K HDR Smart Google TV K-55S20, 2025 Model
414.3 out of 5 Stars. 41 reviewsSave withShipping, arrives tomorrowRollback Hisense 65" Class 4K UHD LCD Roku Smart TV HDR R6 Series 65R6E4 $295.00 Was $378.00
Rollback
Now$29500current price Now $295.00, Was $378.00$378.00Hisense 65" Class 4K UHD LCD Roku Smart TV HDR R6 Series 65R6E4
68874.3 out of 5 Stars. 6887 reviewsSave withPickup todayDelivery todayShipping, arrives todayRollback VIZIO 50" Class 4K UHD LED HDR Smart TV (V4K50M-08) $198.00 Was $268.00
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Now$19800current price Now $198.00, Was $268.00$268.00More options from $148.00VIZIO 50" Class 4K UHD LED HDR Smart TV (V4K50M-08)
177244.3 out of 5 Stars. 17724 reviewsSave withPickup todayDelivery todayShipping, arrives todayIn 200+ people's carts VIZIO 65" Class 4K UHD LED HDR Smart TV (V4K65M-08) $328.00 Was $428.00
In 200+ people's carts
Now$32800current price Now $328.00, Was $428.00$428.00VIZIO 65" Class 4K UHD LED HDR Smart TV (V4K65M-08)
147144.3 out of 5 Stars. 14714 reviewsSave withPickup todayDelivery todayShipping, arrives today
Customer ratings & reviews
Reviews summary
- : Displays exceptionally clear and colorful image quality.
- : Display shows crisp, clear colors.
- : Has wonderful color.
- : Setup is quick and straightforward.
- : Remote functionality can be intermittent or have poorly placed buttons.
Customer images






+20 images
Showing 1-3 of 196 reviews
Seller Verified Purchase
A95L 65 inch OLED Bravia Master Series
The best TV on the planet. Nothing else to report. They just need to make 4 HDMI with 120hz or at least not combine the 120hz with the ARC (there is 4 HDMI but only 2 are 102hz). If you can swing this tv--BUY IT! This out performs G series LG and all the Samsung's. It is just pricey. But definitely worth it.
Hello there, Thank you for choosing Sony. Thank you for sharing your thoughts on the XR-65A95L! We’re thrilled to hear that you consider it the best TV on the planet. Your feedback regarding the HDMI ports is valuable. It’s great to know that while you appreciate the features, you would like to see all four HDMI ports support 120Hz without combining it with ARC. We’ll certainly pass your suggestion along to the team. Your input helps us improve and create even better products in the future. Thank you for choosing Sony! Best regards, -Fred
Seller Verified Purchase
Perfection(almost)
The only bad thing to say about this tv is it's very buggy with some DV issues going on, amongst a few other minor things that I know will be fixed with a fw update. On to the good - this blows my old A80j out of the water. Finally hdr the ways it's supposed to look! Bright, colorful, extremely sharp. HDR movies have taken on a whole new life with this set, SDR is more colorful and bright. Upscaling is excellent as is with all Sony tvs. Once the engineers send out a few fw updates to address the minor bugs going on right now this will be the best tv I've ever seen, it pretty much already is. No regrets!
Hi Wesley 512, we're glad you are enjoying your new TV! We understand your feedback regarding the issues on your TV. Please make sure your TV is always up to date. Please check this link for more details: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a95l/downloads We have our Support team that is always happy to assist you.If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number: The A95L has the best color, powered by our most powerful processor! Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR. The A95L is also equipped with true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue. Thank you for choosing Sony! ~Earl
Seller Verified Purchase
Cream of The Crop Best of the Best
Sony A95L cream of the crop qd-oled tv you can buy i have never seen a sexier tv ever the sound is amazing dual subwoofers equalizer built in this tv is very loud and the color is true to life its the most beautiful drop dead gorgeous tv that exists in 2024 you cant go wrong just buy it i love the design
Hi xr-65a95l, Congratulations! We're glad that you are enjoying the picture and sound quality of your TV. We appreciate your feedback and thank you for choosing Sony. Erin








