Hero image 0 of Konsumentenpsychologie, (Paperback), 0 of 1

Konsumentenpsychologie, (Paperback)

(No ratings yet)

Key item features

Konsumentenpsychologie, (Paperback)
Author: de Gruyter Oldenbourg
ISBN: 9783486715316
Format: Paperback
Publication Date: 2013-06-12
Page Count: 171

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
2013-06-12
Pages
171
Subgenre
Management

Current price is $33.35

Price when purchased online

Free shipping
Free 30-day returns

How do you want your item?

Columbus, 43215

Arrives by Wed, Apr 22

|

Sold and shipped by Endless Reads

4.757994186046512 stars out of 5, based on 1376 seller reviews(4.8)

Report an issue with this seller

Free 30-day returns - in store or online

Other sellers

$39.44

+Free shipping

Shipping, arrives by Wed, Apr 22 to Columbus, 43215

Sold and shipped by RAREWAVES-USA

Free 30-day returns

About this item

Product details

Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psychologie wird auch auf den spezifischen Kontext eingegangen, in dem sich Konsumenten bewegen: so wirken zunehmend kulturelle Einflüsse auf den Kaufprozess ein. Es geht um den kompetenten Konsumenten, der mit den Anforderungen der modernen Konsumwelt umzugehen weiß. Aktuelle Themen wie der Konsument 2.0, die Markenpersönlichkeit, nachhaltiger Konsum im Jugendalltag und ethische Aspekte werden von Experten ergänzt.

Konsumentenpsychologie, (Paperback)
Author: de Gruyter Oldenbourg
ISBN: 9783486715316
Format: Paperback
Publication Date: 2013-06-12
Page Count: 171

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

2013-06-12

Warranty

Warranty information

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.