Color Touch Intensive Emulsion 4 Percent 13 Vol by Wella for Unisex - 33.8 oz Emulsion
Color Touch Intensive Emulsion 4 Percent 13 Vol by Wella for Unisex - 33.8 oz Emulsion
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Color Touch Intensive Emulsion 4 Percent 13 Vol by Wella for Unisex - 33.8 oz Emulsion

Key item features

Low commitment, ammonia free
Current price is $20.7963.0 ¢/oz
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  • Free 30-day returns

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Arrives by Wed, Jun 17
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Sold and shipped by glamourberry inc
4.708333333333333 stars out of 5, based on 216 seller reviews(4.7)
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$22.99
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Shipping, arrives by Sun, Jun 14 to Columbus, 43215
Sold by CosmeticsDepotPro Seller
Fulfilled by Walmart
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Customer ratings & reviews

4.2 out of 5 stars
stars57 ratings46 reviews
How item rating is calculated
5.0
5.0
5.0
5.0
5.0
3.2
  1. 5 stars68% (39)
  2. 4 stars5% (3)
  3. 3 stars4% (2)
  4. 2 stars4% (2)
  5. 1 star19% (11)

Reviews summary

Pros

  • : Easy to work with, no mess or dripping.
  • : Has a subtle, natural aroma.
  • : Provides natural-looking highlights with gradual color shifts.
  • : Provides color blending for roots and highlights.

Neutral

  • : Can be vibrant, but may lack certain shades.

Cons

  • : Product color may not complement individual features.
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Showing 1-3 of 46 reviews

Apr 25, 2025
Walmart customer
Item details
Color: Other
Size: 33.8 oz
Sold and shipped byKaizen8
5 out of 5 stars review

Verified Purchase

A Must-Have for Professional-Looking Color Results

I've been using the Wella Color Touch Intensive Emulsion 4% 13 Vol for a while now, and it's hands down one of the best developers on the market. The 33.8 oz size is fantastic—it lasts a long time, even with regular use, making it a great value for both at-home colorists and salon professionals. What I love most is how gentle yet effective this emulsion is. It pairs perfectly with Wella Color Touch demi-permanent colors, creating rich, vibrant tones that last. The creamy consistency is super easy to work with—no dripping, no mess—and it blends smoothly for even application. Whether you're a professional stylist or someone who colors their hair at home, this product delivers salon-quality results every time. I highly recommend it to anyone looking for a reliable and high-performing developer!

Helpful?60T6F9KYGH1I972934466
Jun 1, 2020
Hanna
5 out of 5 stars review

My only favourite!

I have been using Wella Color Touch at home for almost 4 years. It is so easy to apply and it leaves me with shiny and natural looking hair. It fades out nicely, so I don't have to maintain the color if I don't want to. It didn't work a couple of times, but that only happened because I didn't have a good blank canvas. Now I have really learned how to use it, I can do a root shadow, highlights, lowlights ect - all of it on my own hair.

International review
Review from wella.com
Helpful?60T6F9KYGH1I972934466
Jun 1, 2020
Hanna
5 out of 5 stars review

My only favourite!

[This review was collected as part of a promotion.] I have been using Wella Color Touch at home for almost 4 years. It is so easy to apply and it leaves me with shiny and natural looking hair. It fades out nicely, so I don't have to maintain the color if I don't want to. It didn't work a couple of times, but that only happened because I didn't have a good blank canvas. Now I have really learned how to use it, I can do a root shadow, highlights, lowlights ect - all of it on my own hair.

International review
Review from Wella Professional
Helpful?60T6F9KYGH1I972934466