WELLA COLOR CHARM, HAIR COLOR Permanent Pale Ash Blonde Liquid Hair HC-L940/9A
WELLA COLOR CHARM, HAIR COLOR Permanent Pale Ash Blonde Liquid Hair HC-L940/9A
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WELLA COLOR CHARM, HAIR COLOR Permanent Pale Ash Blonde Liquid Hair HC-L940/9A

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4.6 out of 5 stars
stars4,913 ratings4,909 reviews
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Reviews summary

Pros

  • : Provides good cost-to-benefit ratio.
  • : Produces cool, ashy blonde color with undertones.
  • : Neutralizes yellow and orange tones in bleached hair.

Cons

  • : May be too strong for some users.
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Showing 1-3 of 4,909 reviews

Jan 18, 2021
Melissa
5 out of 5 stars review

Verified Purchase

lighten and cover grey with a higher developer

This color like any color depends alot on your particular hair color texture, and if you've previously colored your hair. I have fine dishwater blond hair with grey. I use this with 40 volume to lighten my hair and cover my grey without the use of bleach. I do recommend if you use it like I do to use a good deep conditioner with protein afterwards and trim the ends of your hair after coloring to prevent splitting and damage. I really like the results.

Helpful?346Q3Y60Z4UP46108631
Oct 5, 2021
sofiamo5
5 out of 5 stars review

Great toner from neutralising

Great toner from neutralising brassy tones Leaves my hair look great for weeks after using the toner really doesn't fade much and is very long lasting. Wouldn't be without a collection in my cupboard it's my go to hair toner.

International review
Review from influenster.com
Helpful?346Q3Y60Z4UP46108631
Dec 16, 2017
nikki1977
5 out of 5 stars review

Must Pre-Lighten

I love ash blonde/silver hair. T14 is my go-to. I followed directions and achieved perfect results. I use a clear 20 developer when bleaching and toning. I bleach for 30 minutes regardless of color, shampoo, then tone for 30 minutes. No brass, no yellow, no gold.

Review from wella.com
Helpful?346Q3Y60Z4UP46108631