Improving The Digital Sales Performance : An Exploration Of Digital Marketing For The Small Business: Small Businesses (Paperback)

This is a comprehensive walk-through of digital marketing with chapters on search engine optimization and ad targeting. The areas of focus are very applicable to most small and medium-sized businesses regardless of the diversity in their nature. This book will help you improve a small and medium-sized business (SMB). For many SMB's marketing is a riddle wrapped in an enigma conjured up by black magic. This book aims to give you the tools to unravel marketing and teach you how to use marketing to create an unfair advantage for your business. Business challenges are solved with creativity or cash. Small businesses normally have a shortage of cash and an abundance of creativity. Spend your creativity first and save your cash for those things you cannot earn. In this book, you will learn how.