Pre-Owned The B Corp Handbook: How to Use Business as a Force for Good (Paperback) 1626560439 9781626560437

Using Business as a Force for Good Join a Growing Movement- Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries-led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy-in a global movement to redefine success in business. Build a Better Business- Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations-B Corps for short-and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for-and enjoy the benefits of-B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.