Jossey-Bass Nonprofit and Public Managem Transforming Fundraising: A Practical Guide to Evaluating and Strengthening Fundraising to Grow with Change, (Paperback)

"You've got to read this book! You'll learn what to do, when to doit, and exactly how to go about it. A useful, practical tool tohelp any CEO or development officer position an organization forgrowth and success."
--Karen SAndelback, executive director, American Kidney Fund

"Candor is a missing commodity in many of today's dialogues. JudyNichols' wisdom and sharp insights make this book a refreshingguide to honest organizational self-evaluation."
--Jeannie Thompson, fund raising consultant and member, board ofdirectors of the International Fund Raising Group

In this practical and straightforward guide, Judith E. Nichols, aninternationally renowned fundraising expert, introduces a provenmethod of fundraising evaluation: the Development AssessmentProcess. This formula will fundamentally transform the waynonprofit organizations approach evaluation and help them improvefund raising strategies to not only achieve their mission, but tokeep pace with a changing world.

Nichols' revolutionary Development Assessment Process is a uniqueevaluation tool that combines traditional internal evaluationpractices with a method for appraising shifting philanthropic anddemographic trAnds. Proven successful in a wide variety ofnonprofit organizations, this innovative process createsopportunities for open dialogue among audiences inside and outsidethe organization, encourages useful feedback, and providespractical recommAndations that can be seamlessly incorporated intocurrent operations. Transforming Fundraising walks readers step bystep through the process of evaluating current fundraisingprograms, assessing their potential for improvement, and planningfor change.

Readers will also find a real-life, in-depth case that clearlydemonstrates--from the first step through the last--how theDevelopment Assessment Process works. Written in clear, accessiblelanguage and designed to be a hands-on guide and workbook, Transforming Fundraising is filled with easy-to-use worksheets, checklists, exhibits, and a resource guide. By using Nichols'groundbreaking Development Assessment Process, nonprofitorganizations--of all sizes--will dramatically increase theirfundraising results.