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Popular Culture and Everyday Life: Global Capital, Local Culture: Transnational Media Corporations in China (Hardcover)

Popular Culture and Everyday Life: Global Capital, Local Culture: Transnational Media Corporations in China (Hardcover)

Hero image 0 of Popular Culture and Everyday Life: Global Capital, Local Culture: Transnational Media Corporations in China (Hardcover), 0 of 1

Toby Miller; Anthony y H Fung

Popular Culture and Everyday Life: Global Capital, Local Culture: Transnational Media Corporations in China (Hardcover)

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Popular Culture and Everyday Life: Global Capital, Local Culture: Transnational Media Corporations in China (Hardcover)

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Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Nonfiction
Publication date
July, 2008
Pages
208
Number in series
16

Current price is $120.10

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This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Popular Culture and Everyday Life: Global Capital, Local Culture: Transnational Media Corporations in China (Hardcover)

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Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Nonfiction

Publication date

July, 2008

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