The Parker Principles (Hardcover)

In today's chaotic and turbulent times, Volatility, Uncertainty, Complexity and Ambiguity are the new normal for business. To survive and thrive in this new world, organizations require an increased focus on hiring, training and retaining the leadership talent best equipped to succeed.

Along with scholarly research on leadership, The Parker Principles incorporates a unique leadership mosaic of personal experiences and learnings from a dynamic array of sources: West Point, U.S. Army Rangers, Combat and some of the best organizations in the corporate world.

Every organization has a growing list of needs to succeed: a powerful culture, talent retention, organizational engagement and increased productivity, innovation, resiliency, revenue and profits. Irrelevant of an organizations' needs, 99% of them can be achieved through great leadership. Great leadership is the single most powerful and enduring competitive advantage.

The Parker Principles is about sharing great leadership lessons and best practices that I wish someone would have shared with me decades ago. I present you with proven business and "combat" tested information. The information is hard hitting, transparent and direct - successes and failures. The best practices are practical and immediately actionable.

If you internalize the information and incorporate the best practices in The Parker Principles, I guarantee you will be a better leader, maybe even a great leader. Whatever your leadership level, you will be more successful, effective and productive while earning more trust, respect and admiration. Let's get to work.

Rangers lead the Way!