
L'Art de Faire des Affaires en Chine : le guide pratique de la conduite des affaires et des stratégies (Hardcover)
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- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Pages142
- EditionStandard Edition
- PublisherDiscovery Publisher
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Dans L'Art de Faire des Affaires en Chine, Laurence J. Brahm applique L'Art de la Guerre de Sun Tzu, soit l'ensemble des stratégies militaires du gourou ultime, ainsi que Les 36 Stratagèmes, une collection d'adages adaptant les prouesses stratégiques de l'histoire de la Chine ancienne à des situations de négociations du monde contemporain en Chine, sur le plan politique et commercial. Les anecdotes de ce livre, tirées de faits réels, outre leur côté divertissant, sont une source d'espoir pour les nombreux étrangers engagés dans un processus souvent interminable et frustrant dans le but de négocier un accord en Chine.
« Pour conclure un accord en Chine, il faut de la patience - une vertu confucianiste bien connue; de la persévérance - qui vient avec le temps; et des instincts de survie - qui s'acquièrent grâce à la persévérance. Pour les non-initiés, une négociation en Chine peut souvent se transformer en choc culturel, marqué par la frustration. Pour le négociateur commercial expérimenté, c'est un apprentissage sans fin. Pour les deux parties, le secret pour négocier en Chine semble résider dans la connaissance des stratagèmes militaires décrits dans les anciens classiques chinois. »
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