Seventh Generation Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads
Seventh Generation Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads
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Seventh Generation Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads

Key item features

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra-concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle.
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains.
  • Laundry soap made with 0% dyes, synthetic fragrances, or artificial brighteners.
  • Free & Clear detergent that’s hypoallergenic and made for sensitive skin.
Current price is $18.9381.9 ¢/fl oz
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  • Free 30-day returns

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4.557338334375217 stars out of 5, based on 14397 seller reviews(4.6)
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Customer ratings & reviews

4.6 out of 5 stars
stars1,646 ratings1,598 reviews
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Pros

  • : Leaves a non-overpowering smell on clothes.
  • : Automatically measures exact amount needed.
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Showing 1-3 of 1,598 reviews

Dec 28, 2025
Melissa
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

A little goes a long way. I don't use an entire squeeze amount as the bottle suggests. I use half that amount. One bottle lasts me for 3 months. I went through 6 bottles in 18 months. I just purchased 4 more bottles which should last me until end of Dec. 2026.

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May 31, 2026
Jacquelyn
Top Reviewer
5 out of 5 stars review

Verified Purchase

Sensitive Skin Detergent, Excellent!

I bought this as I like the detergent but I wanted to be able to dilute it to my own specifications. Buying the concentrate in this way gives me more control on how I use this product and it's less expensive to buy it in this way . It's also less packaging and better for the environment. I use an old detergent bottle and then dilute this with water to my specific needs. There are directions on the bottle though for the manufacturer directions for dilution . This is a nice detergent for fine washables . It's low chemical and leaves no residue and is safe for sensitive skin . Sometimes I will add a booster to this such as the 20 mule borax but it's fine on its own too . I always double rinse with this as well . Walmart sells this at a really good price far better than many other retailers . It's worth a try for a chemical free or low chemical low residue healthier detergent at a good price point . The concentrate is good if you have a container and are willing to dilute it , otherwise the regular non concentrated version in the big plastic bottle with the handle is the way to go

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Mar 9, 2026
Katrina
Top Reviewer
5 out of 5 stars review

Verified Purchase

great soap

got this based on its good review from @jeeves_ny on tiktok. I'm very happy with it and have just ordered my second bottle. the auto stop cap is amazing at only giving the correct amout for the load.

Helpful?42O4PQ5MTNTG941698859