Doing Business in 21st-Century India: How to Profit Today in Tomorrow's Most Exciting Market - Bagla, Gunjan

By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. But buyer (or seller) beware--India is not simply "the new China." Important cultural differences and other hurdles can make for a challenging business landscape for Westerners. Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now delivers the vital advice you need. Doing Business in 21st-Century India will show you how to make inroads into and thrive in this developing region with information that includes:An overview and analysis of India's most promising industriesThe Six C's of Sales and Marketing in IndiaEssential tips on attracting and retaining top talentAn overview of finance in the region that every investor will want to readModern history 101--the essentials you need to knowInsider perspective from top veteran professionals in the regionGuidance on its often complex, laws, rules, and regulations. Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.