Semi-Permanent Color Velvet - Eggplant

This is the best I have EVER tried! It lasted longer than Ions Permanent haircolor (used with developer) This requires no daveloper so it is not harmful to your hair, and it lasts a long time. Especially if you only use cool water on your hair and using a color wash shampoo also helps if you really want to keep the vibrancy going but also works well without this. I have dark hair which had been pre-lightened and it worked great! I went in the salon the next time for more bleaching because I wanted more and they used Ions PERMANENT Purple color with developer and it did not cover as well as Pulp Riot AND IT (ALMOST ALL) WASHED OUT IN THE FIRST SHAMPOO! As did 2 of their other so called permanent colors! But I'm good I got more of this and I will be set! The last time I used after 9 weeks I still had BEAUTIFUL PURPLE COLOR! I have never received so many compliments on my hair in all my life! Please never stop making this I love it!

I love the deep purple color the Eggplant dyes my hair. The texture of my hair afterward is soft and silky. I would recommend this dye if you love dark purple