L'Oral Paris Superior Preference Permanent Hair Color, 10NB Ultra Natural Blonde
L'Oral Paris Superior Preference Permanent Hair Color, 10NB Ultra Natural Blonde
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L'Oral Paris Superior Preference Permanent Hair Color, 10NB Ultra Natural Blonde

3.5 stars out of 1167 reviews
(3.5)|
1,167 ratings

Key item features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
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Customer ratings & reviews

3.5 out of 5 stars
stars1,167 ratings1,160 reviews
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Reviews summary

Pros
  • : Provides thorough color for gray hair.
  • : Offers a range of ash blonde tones.
  • : Process is effortless and requires minimal effort.
Neutral
  • : Can be effective, but inconsistent across users.
  • : Can be gentle and pleasant, but also strong and chemical-like.
Cons
  • : Color may not last as long as expected.
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Showing 1-3 of 1,160 reviews

Oct 18, 2025
ashleys750_6084
5 out of 5 stars review

Great product!

[This review was collected as part of a promotion.] This blonde hair color was amazing. We ended up using it on my grandmother to dye her hair not only is the color exactly what was expected, but the application process was seamless. The packaging was easy to follow and the smell really wasn't very bad. I think overall, this is a great product and it didn't feel like you were harming your hair as much as you would a at home product would definitely recommend. The shade of blonde is also so perfect for what we wanted. I think the multitude of shades is something that. L'Oreal does very well.

Review from influenster.com
Helpful?3XFTYWL60ZEA801942364
Aug 16, 2025
brittdance22_4807
5 out of 5 stars review

Great grey blend/coverage

[This review was collected as part of a promotion.] Left my hair feeling soft and fully covered this is a great product especially as I am starting to see more grey it helps to blend much better than staying brunette.

Review from influenster.com
Helpful?3XFTYWL60ZEA801942364
Jan 12, 2026
tiffybtiffy_3951
5 out of 5 stars review

Works

[This review was collected as part of a promotion.] This is the color I got because I didn't bleach my hair I guess. However I love it and it compliments my skin well. My hair still feels the same and I don't see breakage after use.

Review from influenster.com
Helpful?3XFTYWL60ZEA801942364