

L'Oral Paris Superior Preference Permanent Hair Color, 10NB Ultra Natural Blonde
Key item features
- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Specs
- Hair color shade10NB Ultra Natural Blonde
- Hair color typePermanent Hair Colors
- BrandL’Oréal Paris
- Hair color catBlonde
- Color descriptorPastel
- Hair coverageFull Coverage
Reviews summary
Pros
- : Offers a range of ash blonde tones.
- : Application is quick and requires minimal effort.
- : Appears authentic and true to color.
Neutral
- : Can be gentle and pleasant, but also strong and chemical-like.
Cons
- : Color may not retain vibrancy over time, requiring more frequent reapplication.
- Free shipping
Free 30-day returns
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About this item
Product details
Fade-defying color and shine system. A new preference with an optimized fade-defying system creates a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage. Care Supreme Conditioner helps lock in first-day color vibrancy and keep hair silky and resilient week after week. 10NB is an ultra-light pastel blonde shade that will maintain the natural tones of your hair.
- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Specifications
Hair color shade
Hair color type
Brand
Hair color cat
Directions
Instructions
Warranty
Warranty information
Ingredients
Ingredients
essential
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Customer ratings & reviews
Reviews summary
Pros
- : Offers a range of ash blonde tones.
- : Application is quick and requires minimal effort.
- : Appears authentic and true to color.
Neutral
- : Can be gentle and pleasant, but also strong and chemical-like.
Cons
- : Color may not retain vibrancy over time, requiring more frequent reapplication.
Customer photos






+290 images
Showing 1-3 of 1,163 reviews
Unexpected perfection
I'm 70 years young and with the help of L'Oreal I don't look a day over 50! My new hair color with your 'excellence' kit has me bubbling. I colored at night so did not notice how awesome my hair was till the next day! I was shopping & passed a mirror and couldn't believe it was me! Not only was my grey covered completely, but the texture & bounce of my hair was salon perfect! Thank you so much!
Finally the best blonde
I purchased 9 natural blonde and this is hands down the best home one i have ever used, even compared to salons..I had strawberry blonde and missed being blonde so I had used Feria very platinum but woah did it turn white, so I bought this shade to be an almond/ash blonde and it is exactly what i was hoping for plus more:) very soft and sparkly..(but as others have said, strong smell, so maybe be next to an open window.
Love the color but...
The color is great but the gloves you are providing are horrible. You switched up a few years ago and I should have written sooner. The don't stay on the hands and the grip is terrible. Had to get this off my mind as I just finished coloring my hair. I'm sure I am not the only one who hates these gloves. Please go back to the better ones.. Thank you.
