Wella Color Charm Permanent Liquid Hair Color, Medium Blonde Intense Ash [7AA/632] 1.40 oz - (Pack of 4)
Wella Color Charm Permanent Liquid Hair Color, Medium Blonde Intense Ash [7AA/632] 1.40 oz - (Pack of 4)
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Wella Color Charm Permanent Liquid Hair Color, Medium Blonde Intense Ash [7AA/632] 1.40 oz - (Pack of 4)

4.6 stars out of 3200 reviews
(4.6)|
3,200 ratings

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Wella Color Charm Permanent Liquid Hair Color, Medium Blonde Intense Ash [7AA/632] 1.40 oz (Pack of 4)
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4.6 out of 5 stars
stars3,200 ratings3,197 reviews
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Reviews summary

Pros

  • : Offers great cost-effectiveness for the price.
  • : Produces cool, toned-out blonde color with undertones.

Cons

  • : May be too strong for some users.
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Showing 1-3 of 3,197 reviews

Oct 5, 2021
sofiamo5
5 out of 5 stars review

Great toner from neutralising

Great toner from neutralising brassy tones Leaves my hair look great for weeks after using the toner really doesn't fade much and is very long lasting. Wouldn't be without a collection in my cupboard it's my go to hair toner.

International review
Review from influenster.com
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Apr 1, 2018
blondie7
5 out of 5 stars review

Got rid of my brassy coloring! Fantastic product!

HIGHLY recommend!! My natural hair is medium brown and I had been steadily adding blonde to it, then decided to just bleach my whole head. It came out a horrible yellow-orange and was super brassy. I saw this on YouTube and decided to give it a try with the T18 and cream developer and it took all the brassiness out, leaving it a cool, silvery-blonde! I left it in for 30 minutes, so there was a little purple in my hair that had already been bleached more frequently, but I think it looks cool, most people told me they didn't even notice and they thought it was more white than purple—plus it will wash out in a few washes anyway. I recommend buying two boxes of the toner, especially if you have long hair, because I JUST made the cut with the one box and I only have a collar bone-length bob. I will probably buy a second box and just do a spot treatment on some of the roots that didn't get enough of the toner.

Review from wella.com
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Jun 5, 2017
Judy
5 out of 5 stars review

Ling lasting most natural looking hair color

I have been using this hair color for about 20 years. I find it high quality, easy to apply, and the most natural looking color. My daughter has had color done in salons at a much higher cost. I recently did her hair with wells, and her hair color now is very close to her natural color again. She was amazed

Review from wella.com
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