Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
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Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900

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Color:Black w/Gentle Peach Lace
Bra Size:40B
Clothing Size:40B

Key item features

  • Maximum Lift: This uplifting style pushes both up and in for enhanced cleavage, featuring Push Up & In cups for a rounded, flattering shape without gaps or bulk.
  • Underwire Support: Engineered with plush-lined Wonderbra technology, it provides secure lift and shaping for lasting comfort.
  • Versatile Straps: Adjustable, convertible straps allow for traditional or crisscross wear, offering outfit versatility.
  • Demi Coverage: The plunging demi front works well with low-cut tops and dresses, including wedding gowns, enhancing revealing necklines.
  • Sleek Silhouette: Stretchy, side-smoothing panels help reduce bulge, creating a sleek look under fitted clothing.
  • Style Options: Available with lace-accented cups or smooth cups with lace trim at the sides, in various colors like black, white, nude, pink, and purple.
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Starting from $32.95

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4.3 out of 5 stars
stars786 ratings421 reviews
How item rating is calculated
  1. 5 stars68% (535)
  2. 4 stars13% (103)
  3. 3 stars6% (50)
  4. 2 stars5% (39)
  5. 1 star8% (59)

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Showing 1-3 of 421 reviews

Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?2IQ2GT7YTSBX798407078
Apr 17, 2016
Laurie Sayre
5 out of 5 stars review

Seller Verified Purchase

Comfortable

I bought these bras a couple of weeks ago. I have bought many bras the past 6 months and most get returned because they don't fit or are uncomfortable. I am so pleased with these 3. You really don't know how pleased I am. I am tickled pink really. Thank you so much. 1 of them I will be buying a couple more of because it was incredibly comfortable. (ML9900AB). Thank you again.

Review from Maidenform
Helpful?2IQ2GT7YTSBX798407078
Mar 14, 2026
NotJustAnother
5 out of 5 stars review

Seller Verified Purchase

Looks good! Husband likes it

Husband loves it. Has already gotten it dirty a few times ;) I am usually a 34a but this bra fits me good at 34b. I have yet to try a 34a in this bra to see the difference. It feels good to wear all day.

Review from Maidenform
Helpful?2IQ2GT7YTSBX798407078