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Hero image 0 of International Political Economy Brand Engagement: How Employees Make or Break Brands, (Hardcover), 0 of 1

I Buckingham

International Political Economy Brand Engagement: How Employees Make or Break Brands, (Hardcover)

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Key item features

International Political Economy Brand Engagement: How Employees Make or Break Brands, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230573062
Format: Hardcover
Publication Date: 2007-11-27
Page Count: 221

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
2007-11-27
Pages
221
Subgenre
Marketing

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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

International Political Economy Brand Engagement: How Employees Make or Break Brands, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230573062
Format: Hardcover
Publication Date: 2007-11-27
Page Count: 221

info:

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

2007-11-27

Warranty

Warranty information

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