If You Sell, You Lose : The Value-First Approach to Digital Marketing (Paperback)

Jared VanderMeer's debut book is a step-by-step exploration of how to add value to your brand by changing your approach to digital marketing.

Critics have said IF YOU SELL, YOU LOSE is a controversial title. After all, we're all in business to make sales. If that's what you're thinking, you're not wrong. However, we all tend to make the mistake of equating the action of selling with the result of making sales. Find out how top brands sell millions of products each year without making hard pitches in their marketing.

Build your Brand
Why aren't your social media posts getting engagement? How can you grow a following organically? What do you need to do next to become a household name brand?

Business owners have asked, and here are the straight, down-to-earth answers. If you're new to marketing, this book will teach you where to start and how to build up online value for your brand. If you've been marketing for a while and you're not getting results, you'll learn how to rewire your strategy to amplify your outcomes.

Value-Based Brand Management
For centuries, sales and selling have gone hand in hand. The digital world we live in has shifted that pairing. Audiences are hyperaware of sales pitches, making them less and less effective.

The latest research shows that brands that build value retain value. The only way to hook people on your brand and keep them there is by constantly adding value through your digital marketing. Online audiences are hungry for valuable content. This gives us the power (and the potential) to connect more deeply. Digital Artistry - the combination of stories, emotion, and problem-solving in content - is just one of the ways we can speak directly to audiences through value-first marketing.

If You Sell, You Lose offers takeaways for building a value-based brand. Walk through examples of major brands that have kept up with new demands for value in digital marketing - and the brands that haven't. Learn how to transform your sales pitches into value-creating machines for your business.

Digital Marketing Book
A digital marketing book that breaks the mold. Learn not only about social media marketing, but about the entire content map that helps generate online and brick and mortar sales. Whether you're an expert running a marketing agency or a small business owner trying to get to the next level, this book has something to teach you about branding using a value-first approach.

Crack this book open wide to learn:

• Why offering value through marketing brings long-term value to the business.
• Which brands are building sales without pushing sales, and how they're doing it.
• When to invest in ads, social, and video content.
• What digital artistry is and how it's changing the face of marketing.
• Why video is king in content and how to use it daily to add value for your brand.

About the Author

Jared VanderMeer is a digital marketing specialist, public speaker, and entrepreneur. He's also the creative muse and pioneering spirit behind Magnolias Consulting Group. From podcasting and videos to blogs and books, Jared is dedicated to driving home the importance of value-based marketing in our modern digital era.