Maidenform Love the Lift Push Up & In Demi Bra White 32B Women's
Maidenform Love the Lift Push Up & In Demi Bra White 32B Women's
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Maidenform Love the Lift Push Up & In Demi Bra White 32B Women's

Key item features

  • Style DM9900
  • Designed with Wonderbra technology
  • Plunging neckline
  • Designed to push up and in for red-carpet-worthy cleavage
  • Hook-and-eye back close
  • Underwire
  • Get a sleek look thanks to smoothing side wings
  • Partially convertible, adjustable straps convert to criss-cross
Current price is $31.92
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Customer ratings & reviews

4.3 out of 5 stars
stars761 ratings411 reviews
How item rating is calculated
  1. 5 stars68% (515)
  2. 4 stars13% (99)
  3. 3 stars7% (50)
  4. 2 stars5% (39)
  5. 1 star8% (58)

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Showing 1-3 of 411 reviews

Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?1KJE0OJDMAAE784811389
Mar 14, 2026
NotJustAnother
5 out of 5 stars review

Seller Verified Purchase

Looks good! Husband likes it

Husband loves it. Has already gotten it dirty a few times ;) I am usually a 34a but this bra fits me good at 34b. I have yet to try a 34a in this bra to see the difference. It feels good to wear all day.

Review from Maidenform
Helpful?1KJE0OJDMAAE784811389
Jun 14, 2017
barbie22
5 out of 5 stars review

Seller Verified Purchase

Need A Lift?

I purchased this bra several weeks ago and have worn it often. It seems to be turning into my favorite. Pretty colors and creates a beautiful silhouette. I wear a 38C and although it feels comfortable for me, it may be a bit snug for others.

Review from Maidenform
Helpful?1KJE0OJDMAAE784811389