Pureology Hydrate Shampoo 33.8 oz
Pureology Hydrate Shampoo 33.8 oz
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Pureology Hydrate Shampoo 33.8 oz

Size:33.8 fl oz
Shampoo & Conditioner Type:Daily Shampoos

Key item features

  • Nourishes dry, color treated hair
  • Protects hair from the sun and other elements
  • Moisturizes without making hair feel heavy or greasy
  • Damage is reversed.
Current price is Now $72.99
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was $90.00
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Fulfilled by Walmart
4.490196078431373 stars out of 5, based on 561 seller reviews(4.5)
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4.6 out of 5 stars
stars4,168 ratings3,419 reviews
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Showing 1-3 of 3,419 reviews

Apr 18, 2026
Donna
Top Reviewer
Item details
Size: 33.8 fl oz
Shampoo and conditioner type: Daily Shampoos
Sold and shipped byHairShop
5 out of 5 stars review

Verified Purchase

Pureology Hydrate Shampoo 33.8 oz

I have highly fine, processed hair, highlights, color, etc. This shampoo keeps my hair from drying out and becoming frizzy. My hair remains soft and manageable, vs. other less expensive shampoos which dry out my hair. Walmart has the best price, most other retailers charge $90 or more. I highly recommend Pureology Shampoo!

Helpful?3CR9FBYMAY1J775286641
Mar 18, 2026
Courtjscott16
5 out of 5 stars review

Seller Verified Purchase

Worth the coat

[This review was collected as part of a promotion.] I absolutely love this shampoo! It leaves my hair feeling incredibly clean, refreshed, and noticeably stronger and healthier after every wash. The scent is amazing—fresh, uplifting, and something I genuinely look forward to each time I use it. It pairs perfectly with the conditioner, and together they’ve made a big difference in how my hair looks and feels. Even after just a few uses, my hair feels more manageable and full of life. I’ll definitely be purchasing this shampoo again—it’s become a staple in my routine!

Review from pureology.com
Helpful?3CR9FBYMAY1J775286641
Feb 4, 2026
PureologyLove
5 out of 5 stars review

Seller Verified Purchase

Great for my fine, straight hair (personally)

[This review was collected as part of a promotion.] After some exploring, I prefer the Hydrate vs Hydrate Sheer for my fine, straight hair, tbh. I find that Hydrate gives my hair more volume and structure vs Hydrate Sheer which makes my hair more soft and therefore too flat. Idk, but somehow the opposite works better for me. Just wanted to share from my experience. Worth trying both to see what works best personally (try some travel sizes or samples), as everyone’s hair type and porosity is different, especially if you color / bleach it.

Review from pureology.com
Helpful?3CR9FBYMAY1J775286641