Just Linen 300 TC 100% Cotton Genuine Jacquard Damask, Geometric White, King 4 Piece Sheet Set with Extra Deep Pocketed Fitted Sheet

When it comes to buying bed sheets, sometimes spending a little extra pays off. You spend a third of your life in them, so if it’s in your budget it really can be worthwhile to invest. But when spending money, it’s even more important to get exactly what you want. Here’s a little information on fabric used in this set.

• JACQUARD DAMASK FABRICS - ELEGANCE PERSONIFIED. Bed Linen made of 100% Cotton Damask Fabrics, woven on jacquard looms are rich & sophisticated Jacquard Damask is usually used for mid-to-high-quality garments & furnishings, meaning the label tends to have a higher definition and a more expensive look. Modern damasks are woven on computerized Jacquard looms in monochromatic (single-colour) weaves in Cotton, silk or linen and feature patterns of paisleys flowers, fruit, and other designs with a glossy warp-faced satin pattern against a duller ground. 
The long floats of satin-woven warp and weft threads cause soft highlights on the fabric which reflect light differently according to the position of the observer. Damask weaves appear most commonly in table linens and furnishing fabrics, but they are also used for clothing. The Damask weave is used extensively throughout the fashion industry due to its versatility and high-quality finish.

• LONG LASTING SHEEN : Closely woven with single ply yarns, the fabric is lightweight & soft. It has a pronounced luster that makes it look beautiful on your bed and the sheen increases with every wash unlike any other fabric.

• EGYPTIAN COTTON FABRICS – These are made from extra-long staple cotton (ELS) grown on specific cotton plants. These plants did not originate in Egypt, But Egypt's climate produces the right conditions to grow the ELS cotton used in luxury products around the world. ELS is currently being produced in various other Asian countries as well.
Egyptian cotton is hand picked so puts less stress on the fibres, leaving them straight and intact. These fibres can be made longer to create very fine yarns which make it possible to make yarns without sacrificing the length, giving stronger and softer cotton, unlike regular cotton which has more splices. Since pure Egyptian cotton consists of finer threads, they can be woven into each square inch and produce a finer and more consistent finish, ending up as a softer and more flexible fabric.
Fabrics made of Egyptian cotton are softer, finer and last longer than any other cotton so are worth putting the slight extra bit of money into. Since finer yarns mean a higher thread count, the weave of the fabric is significantly stronger and lasts a lot longer than regular cotton. It's always worth noticing the thread count when choosing which to buy; the higher the thread count, the higher the quality so the more durable and soft your bed sheets.
It is also said that Egyptian cotton is better for those who struggle to sleep, this being because the fabric is more porous therefore air can pass through - avoiding that stuffy feeling at night.